Abstract:Cosmetic has been a most wanted product nowadays, especially among teenage girls. In no time, local cosmetic enterprises have popped up. Most of these local cosmetic enterprises introduce and promote their products online through social media, especially Instagram. This research aims to find out Avoskin's product marketing strategy that is done through endorsements to macro-influencers and to find out the impact of the endorsements on consumers' decisions in purchasing the products. This research applies the q… Show more
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