2022
DOI: 10.1002/bse.3130
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Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

Abstract: Green purchase behavior is evolving and is of growing interest to academic and business circles. To encourage the adoption of green products, it is important to identify moderators that can enhance the consistency between attitude and behavior in the consumption of green products. Within this scope, the moderating effect of psychological factors, that is, green value and environmental knowledge on the link between green purchase attitude and behavior, is investigated. More specifically, this study proposed tha… Show more

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Cited by 45 publications
(40 citation statements)
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“…The two subsamples are delineated above or below the median value of the audit fees, and the existence of litigation, a risk committee and employment of a Big4 audit firm. The incorporation of moderating variables in our models based on high (above the median) and low (below the median) values of those variables provides us with an indication of what sort of conditions (e.g., high litigation risk environment) are important in sustaining significance between CCDP and financial distress (Chaihanchanchai & Anantachart, 2022; Li & Ramanathan, 2020; Zhu et al, 2022).…”
Section: Methodology and Research Designmentioning
confidence: 99%
“…The two subsamples are delineated above or below the median value of the audit fees, and the existence of litigation, a risk committee and employment of a Big4 audit firm. The incorporation of moderating variables in our models based on high (above the median) and low (below the median) values of those variables provides us with an indication of what sort of conditions (e.g., high litigation risk environment) are important in sustaining significance between CCDP and financial distress (Chaihanchanchai & Anantachart, 2022; Li & Ramanathan, 2020; Zhu et al, 2022).…”
Section: Methodology and Research Designmentioning
confidence: 99%
“…In addition, maintaining curtailing rituals does not always require high expenses as its purpose is modifying the living rituals into rituals that can contribute significantly toward the preservation of the environment. Furthermore, observing the situation from the point of view of the consumer, shifting the purchasing pattern to green is tough, despite being aware of the problems facing the environment and being exposed to green goods regularly (Chaihanchanchai, & Anantachart, 2022).Moreover, when consumers shift towards environmentally friendly products that can encourage firms to abandon their current manufacturing that could be harmful towards the environment and begin maintaining a process that has the ability to produce various products with green features (Afshar and Jia, 2018).…”
Section: Consumer Environmental Concernsmentioning
confidence: 99%
“…This phenomenon, namely, the attitude–behavior gap, refers to the inconsistency between what individuals or organizations say about their concerns and interests and what they actually do regarding actions, behaviors, and contributions (Webb & Sheeran, 2006). Studies of the attitude–behavior gap in sustainability have been extensively focused on consumer characteristics and sustainable consumption (Chaihanchanchai & Anantachart, 2022; Johnstone & Tan, 2014), while little has been discussed from the perspectives and practices of businesses.…”
Section: Introductionmentioning
confidence: 99%