Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim

doi:10.1016/j.jbusres.2023.113905

Cited by 3 publications

(1 citation statement)

References 357 publications

(381 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore, our findings are in line with existing research highlighting the relevance of digital skills training on employee empowerment and job performance (Lingling & Ye, 2023;Cirillo et al, 2023;Straub et al, 2023;Sam et al, 2022;Drydakis, 2022;Munawar et al, 2022;Monje Amor et al, 2021;Fawehinmi et al, 2020;Pham et al, 2020;Karacay, 2018). Also, the results of our study are in line with extant literature that highlights the importance of employees' access to digital platforms at the workplace on empowerment and job performance (Anderski et al, 2023;Jiang et al, 2023;Wang, Wan, Ma, Zhou & Chen, 2023;Bartczak, 2021;Sousa & Rocha, 2019).…”

Section: Discussionsupporting

confidence: 91%

Assessing the impact of employee-centric digital transformation initiatives on job performance: The mediating role of digital empowerment

Abdul,

Jing,

Wang

et al. 2024

Strategic Management

View full text Add to dashboard Cite

Background: The wave of digital disruption has been experienced across different industries in the fourth industrial revolution, altering processes and procedures as well strategies of many industries. Purpose-As businesses strive to attain supremacy in their respective industries, reliance on technology has become an inevitable tool for sustainability and competitive advantage. Firms are employing novel business strategies and streamlining their operations by adapting to technology in order to transform digitally. Based on the theory of structural empowerment, we assess, from employees' perspective, the efficacy of key employee-centric digital transformation initiatives, namely, digital skills training and access to digital platforms on employees' performance through the mediating role of employee digital empowerment. Design/methodology/approach-Survey data was collected from a sample 214 employees and their 89 direct supervisors across four banking institutions in China for the purpose of this study. Correlation and regression analysis were conducted to test the hypotheses. Findings-The result of the study showed support for the positive impact of both digital skills training and employees' access to digital platforms at the workplace on job performance and also for the mediating role of employee digital empowerment. This study contributes to the empowerment literature by identifying key structural empowerment initiatives in an organization that enhance employee digital empowerment and performance at the workplace as firms transform digitally. Practical implications-The results of the study suggest that firms should view digital transformation as an employee empowerment tool which, when implemented properly, could help enhance employees' performance and the overall organizational goal achievement potentials. Hence, organizations should align their digital transformation strategy with the needs of its human resource in order to ensure overall success of such transformations. Limitations/future research-The study focuses on the banking sector only. Further research could focus on other industries that are equally affected by the waves of digital disruptions.

show abstract

Section: Discussionsupporting

confidence: 91%

Assessing the impact of employee-centric digital transformation initiatives on job performance: The mediating role of digital empowerment

Abdul,

Jing,

Wang

et al. 2024

Strategic Management

View full text Add to dashboard Cite

show abstract

Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen

Mogaji,

Nguyen

2023

European Sport Management Quarterly

View full text Add to dashboard Cite

The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era

Jamader,

Dasgupta,

Baibhaw

2024

Advances in Social Networking and Online Communities

View full text Add to dashboard Cite

The analysis suggests that the application of the sustainability concept underpinning the framework of resilient branding (FRB) has a significant impact on business in contemporary markets, which is supported by the authors' prior narrative, examination, and systematic reflections. The study's practical application is to combine sustainable marketing to improve performance with the psychological capital theory, which emphasizes fostering optimism and personality where the system dynamic model for resilient branding and sigmoid action resilience of brand equity by Heise is used for better results. Future research should consider the suggested theories as worthwhile topics.

show abstract

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Cited by 3 publications

References 357 publications

Assessing the impact of employee-centric digital transformation initiatives on job performance: The mediating role of digital empowerment

Assessing the impact of employee-centric digital transformation initiatives on job performance: The mediating role of digital empowerment

Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen

The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era

Contact Info

Product

Resources

About