“…The rural tourism plays an important role to increase economic growth, eradicate poverty, overcome unemployment, improve individual welfare, preserve nature, the environment, and resources, promote culture, elevate the nation's image, and strengthen national identity (Muhanna, 2007;Purnomo et al, 2020). Rural tourism touches various aspects of society, including ideological, political, economic, and socio-cultural manner (Tosun, 2000;Truong et al, 2020).…”