2021
DOI: 10.6007/ijarbss/v11-i19/11731
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Empowering Women-owned Businesses in the Era of Digital Transformation: A Review of the Opportunities and Challenges

Abstract: This paper aimed to discuss the opportunity and challenges that are faced by women entrepreneurs in the current digital transformation development. A summary of scholarly works alongside the discussion of some important findings based on the centred issue was presented in the current paper. The analysis was focused on explaining the role of the most important digital business solution, namely social media. The major challenges of pursuing digital alternative were also discussed, varying from a traditional gend… Show more

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Cited by 5 publications
(2 citation statements)
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“…Hazudin and colleagues explore the opportunities and challenges of digital transformation faced by women entrepreneurs. This includes the role of digital business solutions and social media, as well as their relevance in addressing traditional gender issues and new digital pressures [2]. This complex phenomenon was examined using a mixed-methods research design, with extensive data collected through quantitative questionnaires and qualitative indepth interviews.…”
Section: Introductionmentioning
confidence: 99%
“…Hazudin and colleagues explore the opportunities and challenges of digital transformation faced by women entrepreneurs. This includes the role of digital business solutions and social media, as well as their relevance in addressing traditional gender issues and new digital pressures [2]. This complex phenomenon was examined using a mixed-methods research design, with extensive data collected through quantitative questionnaires and qualitative indepth interviews.…”
Section: Introductionmentioning
confidence: 99%
“…This definition is informed by the broader context of tailoring in China (Finnane, 2011). This research is crucial because it APJIE 18,1 illuminates the complex process whereby these entrepreneurs strategically interacted with core stakeholders, including consumers, financial intermediaries, government regulators and human resources, thus transforming their embedded unfavorable contexts for the development and success of their ventures (Hazudin et al, 2021). Our research questions are as follows:…”
Section: Introductionmentioning
confidence: 99%