Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns

Cornfield, Michael

doi:10.4324/9781351105521-2

Cited by 4 publications

(5 citation statements)

References 0 publications

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“…Moreover, the role played by alternative news sources and social media networks in the surprising success of the Trump campaign (Cornfield 2017; Enli, 2017; Wells et al 2016) demonstrate how digital and social media have to some extent supplanted traditional media as a source of campaign information for voters (see Boczkowski 2016). According to one recent analysis, key segments of the Trump electorate were not tuning in much to mainstream media, attending instead to Breitbart and other popular conservative sites (Benkler et al 2017), although the effect of alternative and “fake news” sources on the election should not be overstated, according to another recent analysis (Allcott and Gentzkow 2017).…”

Section: Trump’s 2016 Campaign As a Particular Test Casementioning

confidence: 99%

When Celebrity and Political Journalism Collide: Reporting Standards, Entertainment, and the Conundrum of Covering Donald Trump’s 2016 Campaign

Boydstun¹,

Lawrence²

2019

Perspect. polit.

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While the rise of celebrities-turned-politicians has been well documented and theorized, how their bids for office are treated by the establishment press has been less closely examined. Research on celebrity politics on the one hand, and on journalism standards on the other, have rarely been brought into conversation with one another. Here, we draw from both literatures to explore how the press covered Donald Trump’s 2016 presidential campaign. Prior research on political journalism would likely have predicted that Trump, with his lack of conventional political experience and a career in reality TV, would have been treated to derisive, dismissive press coverage, which we refer to as “clown” coverage. But Trump’s fame and wealth, and the high entertainment value of his campaign, would also lead the media to cover him heavily. We argue that the collision of entertainment-infused politics with traditional journalism practices created a profound dilemma for the press’s ability to cover the campaign coherently, and that the press responded to this dilemma by giving Trump as much clown-like coverage as serious coverage, throughout not just the primary but also the general election. We support our argument through qualitative evidence from interviews with journalists and other political insiders, and quantitative evidence from a content analysis of New York Times and Washington Post coverage of Trump at key points throughout the campaign.

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Section: Trump’s 2016 Campaign As a Particular Test Casementioning

confidence: 99%

When Celebrity and Political Journalism Collide: Reporting Standards, Entertainment, and the Conundrum of Covering Donald Trump’s 2016 Campaign

Boydstun¹,

Lawrence²

2019

Perspect. polit.

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“…This study also understood how platforms meant to measure social media platforms could help political parties and leaders deal with their competition. Here, the findings of our study could help develop an inclusive framework that could include key dimensions of our political brand personality framework and campaign management (Cornfield, 2017). The crux of this engagement is the Brand personality elements primacy and centrality of the political leader in terms of political brand personality.…”

Section: Development Of Connection With Votersmentioning

confidence: 86%

Exploring and consolidating the brand personality elements of the political leader

Jain

Chawla²,

Ganesh

et al. 2018

SJME

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Purpose This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party). The development of a strong political brand personality is crucial for success at the polls. Little research has been dedicated to this phenomenon particularly beyond Western political and post-election contexts. Design/methodology/approach The scope and development of the study required a qualitative approach. The theoretical frameworks of the study acted as the deductive base of the study. The insights of the respondents were the inductive base of the study. Semi-structured interviews were conducted with external stakeholders [voters]. In addition, semi-structured interviews were also adopted to capture the branding activities used by internal stakeholders [BJP]. Findings The brand personality dimensions such as sincerity; agreeableness, competence, energy, openness, conscientiousness and emotional stability were clearly associated with a political leader. Negative qualities such as dictatorial attitudes and arrogance affected the political leader’s brand personality. Religious partisanship was another strong negative trait affecting the brand personality of the political leader. Originality/value The study has an actionable framework for political brand personality in the post-election context. It offers negative qualities to be avoided in the development of the political brand personality of the leader. It offers insights about the political brand personality of the leader in terms of young digitally savvy voters.

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“…The first is by the candidates: they can say something that gains immediate traction on social media. Naturally, debating candidates hope to have a memorable performance that receives favorable coverage and amplifies pro-candidate messages (Cornfield, 2017;Shah et al, 2016). Part of the memorability of their performance hinges on being able to make salient and notable comments (Clayman, 1995).…”

Section: Social Media Resonant Momentsmentioning

confidence: 99%

Resonant Moments in Media Events:

Lukito

Sarma²,

Foley

et al. 2021

JQD

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Live-tweeting has emerged as a popular hybrid media activity during broadcasted media events. Through second screens, users are able to engage with one another and react in real time to the broadcasted content. These reactions are dynamic: they ebb and flow throughout the media event as users respond to and converse about different memorable moments. Using the first 2016 U.S. presidential debate between Hillary Clinton and Donald Trump as a case, this paper employs a temporal method for identifying resonant moments on social media during televised events by combining time series analysis, qualitative (human-in-the-loop) evaluation, and a novel natural language processing tool to identify discursive shifts before and after resonant moments. This analysis finds key differences in social media discourse about the two candidates. Notably, Trump received substantially more coverage than Clinton throughout the debate. However, a more in-depth analysis of these candidates’ resonant moments reveals that discourse about Trump tended to be more critical compared to discourse associated with Clinton’s resonant moments.

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Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns

Cited by 4 publications

References 0 publications

When Celebrity and Political Journalism Collide: Reporting Standards, Entertainment, and the Conundrum of Covering Donald Trump’s 2016 Campaign

When Celebrity and Political Journalism Collide: Reporting Standards, Entertainment, and the Conundrum of Covering Donald Trump’s 2016 Campaign

Exploring and consolidating the brand personality elements of the political leader

Resonant Moments in Media Events:

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