Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns

Cornfield, Michael

doi:10.1080/15377857.2017.1345836

Cited by 14 publications

(12 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In other words, 68% of the right-wing activists who tweeted in favor of Trump during our study period no longer exist. Some of these accounts, such as @SandraTXAS, @ChristiChat, @asamjulian, @nia4_trump, @JrcheneyJohn, @MissLizzyNJ, @ThePatriot143, and @jko417, also played a prominent role on Twitter during and after the 2016 presidential election, often spreading disinformation and fake news (Al-Rawi et al, 2019;Bovet & Makse, 2019;Cornfield, 2017;Zheng & Shahin, 2018). We also found that our sample of leaders included the suspended account @TEN_GOP, an account affiliated with the Russian IRA, which engaged in information operations campaigns on Twitter and other social media platforms.…”

Section: Right-and Left-wing Activistsmentioning

confidence: 81%

Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump?

Alexandre

Yoo

Murthy

2021

Social Science Computer Review

View full text Add to dashboard Cite

Twitter gained new levels of political prominence with Donald J. Trump’s use of the platform. Although previous work has been done studying the content of Trump’s tweets, there remains a dearth of research exploring who opinion leaders were in the early days of his presidency and what they were tweeting about. Therefore, this study retroactively investigates opinion leaders on Twitter during Trump’s 1st month in office and explores what those influencers tweeted about. We uniquely used a historical data set of 3 million tweets that contained the word “trump” and used Latent Dirichlet Allocation, a probabilistic algorithmic model, to extract topics from both general Twitter users and opinion leaders. Opinion leaders were identified by measuring eigenvector centrality and removing users with fewer than 10,000 followers. The top 1% users with the highest score in eigencentrality ( N = 303) were sampled, and their attributes were manually coded. We found that most Twitter-based opinion leaders are either media outlets/journalists with a left-center bias or social bots. Immigration was found to be a key topic during our study period. Our empirical evidence underscores the influence of bots on social media even after the 2016 U.S. presidential election, providing further context to ongoing revelations and disclosures about influence operations during that election. Furthermore, our results provide evidence of the continued relevance of established, “traditional” media sources on Twitter as opinion leaders.

show abstract

Section: Right-and Left-wing Activistsmentioning

confidence: 81%

Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump?

Alexandre

Yoo

Murthy

2021

Social Science Computer Review

View full text Add to dashboard Cite

show abstract

“…constitute a significant part of political communication (Shah & Yazdani Nia, 2011;Parmelee & Bichard, 2012;Nooralahzadeh et al, 2013;Cornia, 2014). In electoral campaigns, messages on policies tend to contract with respect to the volume of ordinary periods (Nuernbergk & Conrad, 2016), ending up condensing into a sort of marketplace of keywords (Cornfield, 2017) that is reconstructed by scholars with topic modeling (Song et al, 2014;Ryoo & Bendle, 2017).…”

Section: The Communicative Stylementioning

confidence: 99%

Political communication in Social Networks Election campaigns and Digital Data Analysis: A Bibliographic Review

Corchia

2019

SSRN Journal

View full text Add to dashboard Cite

The outcomes of a bibliographic review on political communication, in particular electoral communication in social networks, are presented here. The electoral campaigning are a crucial test to verify the transformations of the media system and of the forms and uses of the linguistic acts by dominant actors in public spherecandidates, parties, journalists and Gatekeepers. The aim is to reconstruct the first elements of an analytical model on the transformations of the political public sphere, with which to systematize the results of the main empirical research carried out in recent years, in particular those conducted with a promising methodology: Digital Trace Data Analysis.

show abstract

“…No longer would the only glimpse voters had of a national-level candidate be provided by attending, in person, events on the campaign trail, or through reading campaign literature or the daily newspapers. Television also created what has typically been the largest source of campaign expenditures since political campaigns embraced the medium: television advertisements (Allen & Parnes, 2017;Bennett, 2012;Cornfield, 2017). The televising of the first U.S. presidential election debate between Democrat John F. Kennedy and Republican Richard Nixon in 1960 established the now all-too-familiar main event of any presidential campaign and also made candidate image and appearance a requisite variable to be crafted, maintained, and manipulated if one hoped to have any chance of winning on Election Day (Bennett, 2012;Harding, 2008;McGinniss, 1969).…”

Section: A Brief History Of Technology In Political Campaigningmentioning

confidence: 99%

“…Plus, the analytics were quicker and much cheaper. (p. 367) But hindsight is always 20/20 -and most of the polls which were conducted by nonpartisan polling firms that were referenced ad nauseum showed no sign of Clinton losing on Election Day (Allen & Parnes, 2017;Cornfield, 2017;Green, 2017).…”

Section: Data-driven Political Campaigningmentioning

confidence: 99%

“…For example, when there were only three cable TV networks in the United States (NBC, CBS, and ABC), news coverage had to offer a diversity of perspectives on any story covered to provide viewers of very different outlooks with what they felt was relevant information for them in the broadcast. Failing that, at the very least, the news coverage needed to be neutral in the perspective provided (Bennett, 2012;Cacciotto, 2017;Cornfield, 2017;Serazio, 2015). The same could generally be said of radio and print (Bennett, 2012;Serazio, 2015).…”

Section: Buyer Beware: Side Effects Of Targeting and Technology At Largementioning

confidence: 99%

See 1 more Smart Citation

Revisiting the Contemporary Flow of Influence in Political Marketing

Vodrey¹

View full text Add to dashboard Cite

This dissertation examines the extent to which the flow of influence and innovation between commercial and political marketers is bidirectional and operating as a feedback loop rather than merely being a unidirectional flow from commercial to political marketers as is commonly assumed in the political marketing literature. It uses in-depth elite interviews to examine that subject matter and those interviews are also used to answer three research questions: First, to what extent is political marketing influencing the practice of commercial marketing? Second, how have changes in marketing strategies and technology impacted both political and commercial marketing? Third, what are the likely consequences of the relationship between political marketing and commercial marketing? With these research questions in mind, analysis focuses on two broad areas that exemplify the bidirectional flow of influence and innovation being sought for: marketing and technology.Researching and writing this dissertation was like trench warfare. That said, I would like to thank those who made the process a little more survivable. They are: my parents, my girlfriend, my supervisor André Turcotte, Mary Francoli, David Coletto, my external (Ken Cosgrove) and internal examiners (Scott Bennett) as well as my friends and fellow grad students. Special mention should also go to coffee at Rooster's Coffeehouse, Debt Rage Lager at Mike's Place, the Grad Recreational Softball League (GRSL) and -last but not least -those who said I wouldn't finish my PhD. This one's for you.

show abstract

Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns

Cited by 14 publications

References 8 publications

Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump?

Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump?

Political communication in Social Networks Election campaigns and Digital Data Analysis: A Bibliographic Review

Revisiting the Contemporary Flow of Influence in Political Marketing

Contact Info

Product

Resources

About