Empowering creative ideas in advertising storyboards: Using group learning and TGT to implement cooperative learning theory

Abstract

To show how cooperative learning models can inspire original thinking and lead to improved performance. This research aims to detail how and why Team Games Tournaments (TGTs) are used to help students in Advertising courses develop the skills they need to succeed in employment. The research was conducted at Bantara University in the province of Central Java, Indonesia. Participants included undergraduate students enrolled in advertising classes, graduate students teaching advertising, and professionals working in the advertising industry. "Semi-directive" interviews and observations were used to gather information for the research. Students who are members of the advertising storyboard design task team and the advertising storyboards they create are the main material for this research. The research results found that when cooperative learning theory was used in the form of group learning and TGT, students were more involved, enthusiastic, open, and active in carrying out their respective roles, respected each other, cared, and controlled their emotions towards each other and the subject matter. Students who participate in TGT and other forms of collaborative learning are also more likely to take risks when expressing their original ideas and opinions. Students can achieve the highest level of competency through the use of cooperative learning theory, which is realized in the form of group learning and TGT. The task force's efforts demonstrate this by acting as an advertising company and producing original work in the form of various storyboards for advertisements. Based on the skills taught in advertising classes, students can effectively create textual and graphic advertising storyboard designs.