Empowering commitment: unraveling the impact of motivating language and the mediating role of trust
Md Farid Talukder,
Guclu Atinc
Abstract:PurposeThe purpose of this study is to examine the direct and indirect effects of motivating language on organizational commitment, as this phenomenon has drawn the attention of researchers.Design/methodology/approachThis study employs social exchange theory and motivating language theory to examine data collected from 217 full-time employees across various US-based companies. The proposed hypotheses were analyzed using the PLS-SEM method.FindingsThis study’s findings demonstrate that motivating language posit… Show more
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