Emporda music festivals as tourism diversification tools

Soria, Inmaculada Díaz; Blanco-Romero, Asunción; Valiente, Gemma Cànoves

doi:10.1108/ijefm-11-2013-0036

Cited by 13 publications

(3 citation statements)

References 28 publications

(26 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Festivals have been identified as new strategies for creating or developing destinations (Nagy and Nagy 2013; Prentice and Andersen 2003), and as tools which provide opportunities to diversify the local tourism portfolio (Diaz Soria et al 2014). From the organizers' perspective, music festivals play an important role in the evasion of the restrictions imposed on high artistic activities in concerts halls and the possibility of gaining high rents by exploiting low marginal costs of production (Frey 1994).…”

Section: Music Events and Festivals In Tourismmentioning

confidence: 99%

“…Nowadays most regions have a music festival of one sort or another, so just in Europe the estimated number of festivals is around two thousand (Frey 1994). Hence, as a powerful strategic tool with potential as attractions, festivals can be the answer for traditional destinations in their search for innovative products to attract new tourists and reduce dependence on seasonal activities (Diaz Soria et al 2014).…”

Section: Music Events and Festivals In Tourismmentioning

confidence: 99%

See 1 more Smart Citation

Challenging the Classical Concepts: New Trends and Insights of Music Events

Tanković¹,

Vitezić²

2017

Tourism in Southern and Eastern Europe

View full text Add to dashboard Cite

Purpose -The paper aims to explore the trends in creative forms of classical and jazz events by examining the viewpoints of event managers, performers, and listeners. Considering the importance of music in tourism and the development of music festivals, new trends are investigated to provide insights to foster the further growth of live music program creativity. Methodology -The paper provides an overview of the different shareholders involved in new forms of small-scale music concerts. Due to the increasing importance of experience and sensory satisfaction, events that underline and/or are limited to one sense during the performance were analyzed. First, a semi-structured in-depth interview was used to determine new trends in music concerts from the managerial point of view. The organizers from three different concerts were chosen. Second, to determine the particular experience of the performers, the musicians involved in these innovative concert events were interviewed. Finally, a structured in-depth interview was applied for investigating the perceived sensory experience, satisfaction and intention to return for the listeners of such music events. Findings -Although the sensory theory recommends the usage of all senses to increase the consumer experience, research results indicate greater pleasure of the perceived music experience if the sensory input is limited for listeners. On the other hand, the performers underlined their discomfort of playing in such ambient conditions due to the lack of interaction with the audience. The event managers find that changes in sensory input as a form of service innovation can drive consumer behavior, while having an increased positive impact on the event. Contribution -The overview of different new forms of music events represents an important indication of how the service concept in the field of sensory marketing can be delivered and modified in the field of live music concerts. The obtained results point out the importance of reviving the perception and experience of music during concerts, and also shed new light on the important interaction between managers, performers, and listeners.

show abstract

Section: Music Events and Festivals In Tourismmentioning

confidence: 99%

Section: Music Events and Festivals In Tourismmentioning

confidence: 99%

Challenging the Classical Concepts: New Trends and Insights of Music Events

Tanković¹,

Vitezić²

2017

Tourism in Southern and Eastern Europe

View full text Add to dashboard Cite

show abstract

“…Music festivals in particular have been identified as a viable way to save a decaying tourism industry. Their places of action become social and business meeting places, where the natural purpose is the exchange of ideas and cultural stimulus (Soria et al, 2014).…”

Section: Theoretical Approachmentioning

confidence: 99%