Employment Preferences of Students in the 2001 AAF National Student Advertising Competition

Abstract

The subject of advertising employment for college graduates continues to be an important one for advertising employers, professors and students, as competition for top students from U.S. universities is intense. This study was designed to provide insight about interests and motivations among top advertising students about employment in the advertising industry. The report examines survey results of a select group of students who competed in the American Advertising Federation (AAF) 2001 National Student Advertising Competition (NSAC) in an effort to understand their career aspirations and preferences.

From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

“…JAE has a history of publishing articles on teaching industry-related skills as they apply to creative (Barnes & Lloyd, 1997;Beard & Tarpenning, 2001;Blakeman & Haley, 2005;Duke, 2001;Habib, 2015;Johnson & Jones, 2010;Robbs, 2010;Stuhlfaut, 2007), media (Kim & Patel, 2012;Kinsky, 2015;Martin, 2002;Slater, Robbs & Lloyd, 2002), account planning (Lavery, 2000;Morrison, Christy & Haley, 2003), internships and employment (Kendrick & Fullerton, 2002;Kendrick & Fullerton, 2003;Maynard & Saewitz, 2008;McMillan, Sheehan, Heinemann & Frazier, 2001;Perlmutter & Fletcher, 1999;Roznowski & Wrigley, 2003;Taylor & Sheehan, 1997;Yoo & Morris, 2015) and student competitions (Fullerton, Kendrick & Frazier, 2009;Marra, Avery & Grabe, 1997;Parker, 2000;Spiller & Marold, 2015;Weir, 1999).…”