Employer branding: strategic implications for staff recruitment

Wilden, Ralf; Gudergan, Siegfried P.; Lings, Ian

doi:10.1080/02672570903577091

Cited by 291 publications

(231 citation statements)

References 38 publications

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“…The latter is essential in a process of change, for example, when formulating the EVP, since the employees have experiences and tacit knowledge regarding work conditions, organizational culture, and the qualities that make them motivated for the job. If their work experiences are not consistent with the proposal, this may lead to dissatisfaction, turnover, and negative word of mouth (Wilden, Gudergan, & Lings, 2010).…”

Section: Resultsmentioning

confidence: 99%

Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive

Lundkvist¹

2015

IJBM

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Despite a global financial crisis, the concept Employer Branding became the point of departure for an interactive collaboration between an engineering company and a research team. When reviewing academic literature the conclusion was that very few articles combine the concepts of employer brand and gender equality. This article contributes theoretically to promote and examine arguments for the potential of adopting a gender perspective when developing an employer brand and when compiling the employer value propositioning. The article intends to inspire organizations to use a gender perspective when developing the employer value proposition in order to promote propositions reflecting the organization. It will also open avenues for further research by synthesizing the two fields.

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Section: Resultsmentioning

confidence: 99%

Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive

Lundkvist¹

2015

IJBM

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“…The results in the agricultural business (Hlavsa et al 2015) show that the human resource branding is important for agricultural businesses at present, however, it is not so highly supported. Wilden et al (2010) further add that, based on the results of the qualitative research, the perception of the employer brand by the potential employees is generally influenced by their previous work experience, clarity and credibility of the brand, the perception of investment in the employer brand and, ultimately, the portfolio of products and services of the enterprise.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…On the other hand, Wilden et al (2010) conceive the brand of the employer as a set of psychological, economic and functional benefits, which connects the potential employees with their employers. The knowledge of these benefits helps businesses to create an attractive and competitive employer brand.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Employer branding in the agricultural sector: making a company attractive for the potential employees

Urbancová¹,

Richter²,

Kučírková³

et al. 2017

Agric. Econ. - Czech

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., Kucirkova L., Jarkovska M. (2017): Employer branding in the agricultural sector: making a company attractive for the potential employees. Agric. Econ. -Czech, 63: 217-227. Abstract:Th e specifi city of the agricultural sector (seasonality, the methods of obtaining human resources and so on) aff ects the situation in the labour market. Th e demand of agriculture companies for qualifi ed workers is relatively high; unfortunately, people still prefer to work in the related or other fi elds where they have more suitable work conditions related. Building the brand of the employer, improving the awareness of the public and increasing the loyalty of the present employees can raise the off er of vacancies and obtain new qualifi ed employees. Th e aim of the paper is to identify the benefi ts of human resource branding in businesses arising therefrom. A partial aim is to identify the present key managerial challenges of agriculture businesses. In the work, the data collected from a questionnaire survey (n = 108) were used together with the information from the Czech Statistical Offi ce, in the opinion of which the labour market in the agricultural sector does not exhibit a positive trend. As a part of the evaluation, a factor analysis was carried out identifying three categories of benefi ts (the stabilisation of workers, organisational processes, and other benefi ts) crucial for the employer branding in agriculture.

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“…С другой стороны, необходимо донести информацию до целевой аудитории. В этом аспекте чем больше образ компании как работодателя в умах потенциальных сотрудников совпадает с реальным положением, тем качественнее выполнена задача брендинга работодателя [6,7,8].…”

unclassified

Влияние Бренда Работодателя На Результаты Деятельности Компании

Георгиевна¹,

Александровна²

2016

Creative Economy

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Зарубежные компании в России уже давно развивают бренд работодателя, в то время как большинство отечественных компаний не до конца понимают преимущества от его развития. В статье рассматривается вопрос о выгодах, которые приносит наличие HR-бренда компании. На основе анализа различных исследований в этой области и систематизации факторов воздействия в статье доказывается существование феномена влияния HR-бренда на результаты деятельности компании и раскрываются преимущества от развития бренда работодателя на каждом этапе жизненного цикла компании.

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Employer branding: strategic implications for staff recruitment

Cited by 291 publications

References 38 publications

Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive

Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive

Employer branding in the agricultural sector: making a company attractive for the potential employees

Влияние Бренда Работодателя На Результаты Деятельности Компании

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