Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z

Rzemieniak, Magdalena; Wawer, Monika

doi:10.3390/su13020828

Cited by 47 publications

(42 citation statements)

References 112 publications

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“…Technical and human competencies are necessary to create excellent relations between managers and collaborators at lower management levels [83][84][85][86]. They refer to specific skills involved in the correct performance of a roles in a technical area or in a specific function and generally describe the ability to put into practice technical and specific knowledge that is closely linked to the success related to the technical execution of the role.…”

Section: Discussionmentioning

confidence: 99%

Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America

et al. 2021

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The purpose of this article is to analyze resilient female leadership as a sustainable promoter of business excellence in small and medium-sized Wayuu handicraft marketing enterprises. The present study uses a quantitative methodology with a non-experimental cross-sectional field design, with an analysis and interpretation of the data provided by the surveyed subjects. A 33-item questionnaire with multiple response options is applied. The population consists of 110.012 eradicated women. A probabilistic sampling technique is applied with a margin of error of 5% and a confidence level of 95%, for a total of 383 Wayuu women entrepreneurs in the Department of La Guajira, Colombia. Our findings explain that female leadership transcends the boundaries of business management, being present in both small and medium enterprises (SMEs). This study confirms the positive relationship between sustainability and resilience in the Wayuu handicrafts market, being women who turn their actions into success factors by working with women who show technical, conceptual, and human skills.

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Section: Discussionmentioning

confidence: 99%

Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America

et al. 2021

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“…The questionnaire used in the research has a unique nature and was developed on the basis of the authors' previous empirical research and the literature review cited earlier. An article by M. Rzemieniak was an important point of reference [48].…”

Section: Methodsmentioning

confidence: 99%

The Impact of the VUCA Environment on the Digital Competences of Managers in the Power Industry

Nowacka

Rzemieniak

2021

Energies

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The article presents the scope of issues related to the impact of the VUCA (volatility, uncertainty, complexity, ambiguity) environment on digital competences of management staff in power companies. Each company has to deal with its own individual and personalized VUCA world typical for the power industry. Unfortunately, some organizations are not aware of its existence, and therefore they do not identify the signals coming from the external environment while still working according to the developed patterns. The VUCA approach requires changing the competency model in enterprises and focusing on its strengths. On this basis, the research problem regarding power enterprises was formulated. The problem discussed in the article below concerns the undefined and undefined influence of the VUCA environment on the emerging digital competences of managers. In connection with the identification of the research problem in this area, an attempt was made to define the aim of the study, which is to determine the impact of the connections of the VUCA world with digital competences of managers in the energy sector. To solve the research problem, quantitative research was carried out on a randomly selected sample of managers. It has been shown that leaders are more or less aware of the existence of the VUCA world. As key competences, they mention the ability to develop and adapt digital technologies to the needs of the organization or the ability to flexibly switch thinking between various problems. The novelty of the work is the identification of the connections between the VUCA world and competences and the provision also through the prism of artificial intelligence. The existence of links between the VUCA environment and digital competences was indicated, and the use of VUCA as a determinant of the impact on changing the perception of employees was analyzed.

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“…The questionnaire used in the survey was designed by the authors based on their previous empirical research (Rzemieniak and Iannuli, 2015;Rzemieniak and Wawer, 2021) and the literature review mentioned above. The article by Almquist, Senior, and Bloch (2016a) constituted an important point of reference, as it described the results of the study on pro-environmental attitudes and behaviour in the gender context (Almquist et al, 2016a;Felonneau and Becker 2008).…”

Section: Methodsmentioning

confidence: 99%

The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value

Rzemieniak¹,

Wyrwisz²,

Toborek³

2021

ERSJ

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Purpose: The subject of this article is the identification and evaluation of communicated values and values actually declared by consumers' gender and age.Design/Methodology/Approach: The article presents a research approach based on a literature query and empirical research. Beginning by presenting the essence of both material and non-material values in marketing, the focus is on the values pyramid communicated by brands. The empirical research was conducted by the method of a diagnostic survey using a questionnaire on a representative sample of 1000 respondents. The principal research was preceded by a pilot survey. The research results were statistically processed using the Chi-square test of independence, the Mann-Whitney U test, the Kruskal-Wallis test, post-hoc Dunn test with Benjamini-Hochberg correction. Findings: The research analysis indicates differences in the assessment of declared and expected values towards cosmetic product brands between women and men, in particular concerning functional and life-changing values. The assessment of the declared and expected values also changes depending on age. Substantially different assessment is shown by the group of the youngest respondents. A particular difference is noticeable concerning the aesthetic value, the brand prestige and the heritage, tradition, as well as brand history.Practical Implications: To develop the brand management capability, organizations may benefit from cultivating processes that seek to meet the latent customer needs through explorative and proactive information seeking, and at the same time, pursuing processes that focus on capturing the existing customer and competitor trends in the market. Originality/Value: This study borrows from the existing research on market orientation, branding and brand management to argue that organizations are required to verify the actual expected values towards brands. Enterprises should also verify the consistency of the values declared by brands with those actually expected by consumers.

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Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z

Cited by 47 publications

References 112 publications

Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America

Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America

The Impact of the VUCA Environment on the Digital Competences of Managers in the Power Industry

The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value

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