Employee perception of CSR and its effects on the company’s image

Rosak-Szyrocka, Joanna; Żywiołek, Justyna; Shengelia, Natia; Štverková, Hana; Santo, Pedro Espírito; Pilař, Ladislav

doi:10.30657/pea.2022.28.25

Cited by 9 publications

(4 citation statements)

References 47 publications

(51 reference statements)

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“…CSR leads companies to gain financial, brand, and image development, customer trust and loyalty, and many other benefits. The work of Rosak‐Szyrocka et al (2022) claimed that businesses implementing CSR are not fully aware of all benefits, and owners lack an understanding of the importance of CSR not only for future profits but also for garnering support in public relations issues. Nevertheless, many organizations still question the positive impact of CSR on stock returns and financial performance (Rahmi et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

Challenges to corporate social responsibility adoption for sustainability: A picture fuzzy approach

Kasradze

Saraji

Štreimikienė

2023

Integr Envir Assess & Manag

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Corporate social responsibility (CSR) has become crucial to businesses seeking to adopt sustainable development. However, there are several challenges to CSR adoption for sustainability that the present research aims to identify and evaluate, in addition to assessing the EU's response to these challenges. To this end, a novel picture fuzzy SWARA‐TOPSIS method is proposed to rank EU countries after identifying the challenges that they face through a literature review. The results indicate that out of eight identified challenges, “Leadership Mindset and Corporate Commitment” is the most significant issue to CSR adoption for sustainability. Additionally, Italy shows the best performance in adopting CSR for sustainability, while Malta shows the worst. These results are discussed, and policy implications are presented. Integr Environ Assess Manag 2023;00:1–22. © 2023 SETAC

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Section: Discussionmentioning

confidence: 99%

Challenges to corporate social responsibility adoption for sustainability: A picture fuzzy approach

Kasradze

Saraji

Štreimikienė

2023

Integr Envir Assess & Manag

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“…One of the ways to meet the corporate social responsibility principle is to link the product with the cause, which is named cause-related marketing (Brønn and Vrioni, 2001;Nan and Heo, 2007). Cause-related marketing campaigns are often the first form of corporate social responsibility initiative that is used (Chapple and Moon, 2005) in order to increase customers' interest in buying a product and influence their positive perception of the company (Patel et al, 2017) and the brand (Mora and Vila, 2020), as well as to improve the image of the company using it (Rosak-Szyrocka et al, 2022). Causerelated marketing is a specific form of corporate social responsibility that can operate on the principle of "win-win-win": for the company, the cause, and for the customer (Folse et al, 2010;Nejati, 2014).…”

Section: Cause-related Marketing As One Of the Dimensions Of Corporat...mentioning

confidence: 99%

Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign

Tučková,

Balcarová

2023

EJOBSAT

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As society becomes more and more socially conscious, corporate social responsibility may be one of the factors influencing the decision to buy. In the 21 st century, cause-related marketing as one of the possible initiatives of a socially responsible approach became a common part of building a relationship with customers. But what are the differences in the perception of a cause-related marketing campaign among consumers with different levels of donation size with regard to gender distribution? Using existing studies, the responses concerning the perception of the campaign supporting a collection for the Zoo in the Czech capital were evaluated through a questionnaire survey. The data were factor-analyzed to determine the dimensions of the perception of the causerelated marketing campaign. The results show a two-factor solution: consumer attitudes towards the product and the company involved in the cause-related marketing campaign and consumer attitudes towards cause-related marketing in relation to a non-profit organization. The impact of donation size and gender on the resulting factors is assessed after.

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“…Corporate Social Responsibility, or CSR, is a form of company activity given to the community around the company (Rosak-Szyrocka et al, 2022). With this Corporate Social Responsibility, it is hoped that it can provide a positive change in the life of the community or community (Radjamin et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Analyzing and Mapping CSR Impact and Trends: A Bibliometric Study on Community Empowerment

Apriantoro,

Pradana,

El Ashfahany

et al. 2023

JEB

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This research aims to evaluate and group to generate impact and direction regarding CSR, including a classification of topics to explain the current analysis results. The use of VOSviewer is also carried out in order to find out the analysis of the network of related documents and the relationship between authors. Analysis of appropriate and accurate bibliometric studies based on data from Scopus databases. This study can be a reference in analyzing citations, bibliographic coupling, co-authorship, and co-citation for CSR in community empowerment. The result shows that the most influential authors based on the publication were Okolo-Obasi En. and Uduji, J.I. with 11 documents each, the most relative affiliate related to the published documents were the University of South Australia, and the most productive country was the United Kingdom with 146 documents. There are three main research groups found, 1) CSR for Environment Sustainability, 2) Economic and social effects implications for Sustainable development, and 3) CSR for community development. The study presents a brief overview of the literature accessible to researchers working in this field and provides recommendations for future research.

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Employee perception of CSR and its effects on the company’s image

Cited by 9 publications

References 47 publications

Challenges to corporate social responsibility adoption for sustainability: A picture fuzzy approach

Challenges to corporate social responsibility adoption for sustainability: A picture fuzzy approach

Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign

Analyzing and Mapping CSR Impact and Trends: A Bibliometric Study on Community Empowerment

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