Empirical testing of a model of online store atmospherics and shopper responses

Eroğlu, Sevgin; Machleit, Karen A.; Davis, Lenita

doi:10.1002/mar.10064

Cited by 958 publications

(989 citation statements)

References 19 publications

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“…However, the advent of Internet and information technology, making a lot of scholars begin to study online network servicescape. (Eroglu, Machleit, & Davis, 2003) [8] divided the online store atmospherics into high-mission-related factors and lowmission-related factors based on media richness theory. (Kim, Kim, & Kandampully, 2009) [9] divided the online store servicescape into six dimensions: convenience, customization, informality, interaction, the appearance of the site and the value of entertainment.…”

Section: Group-buying Servicescapementioning

confidence: 99%

How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure

Zhang

et al. 2017

MATEC Web Conf.

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Abstract. This paper constructs a conceptual model of how group-buying servicescape affect consumers' purchase intention and discusses the regulating effects of price discount and time pressure. This research uses a survey approach to collect data, as a result, we collected 506 valid questionnaires. The results show that aesthetic appeal, information exchange, interpersonal interaction and perceived security have a positive effect on positive emotion; layout and functionality, information exchange and interpersonal interaction have a positive effect on virtual touch. Positive emotion and virtual touch can promote the consumer's purchase intention, and time pressure and price discount play a regulatory function. The results of this study have an important reference value for group-buying operators to use servicescape to attract and retain consumers.

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Section: Group-buying Servicescapementioning

confidence: 99%

How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure

Zhang

et al. 2017

MATEC Web Conf.

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“…Drugim rečima, AHP metoda prihvata nekonzistentnost manju od 10%. 5 Takođe, pomoću indeksa konzistentnosti može se izračunati odnos konzistentnosti CR = CI/RI, pri čemu je RI slučajan indeks.…”

Section: A Metodologija Ahp Metodaunclassified

Ocenjivanje sajtova za E-kupovinu u Srbiji upotrebom AHP-TOPSIS metoda

Stojanović¹,

Regodić²

2016

SNG

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Sažetak -U doba informacione tehnologije i brzog razvoja interneta, javlja se i trend rasta e-poslovanja i očekuje se da će ovaj trend biti nastavljen. Kupovina preko interneta je jeftin i efikasan način kupovine proizvoda. Trgovina preko interneta se smatra najprofitabilnijim oblikom trgovine. Cilj istraživanja je da se definiše skup kriterijuma koji bitno utiču na kvalitet web sajtova i određivanje njihovog relativnog značaja sa stanovišta potrošača. Primarni ciljevi su identifikacija, kvalifikacija, kategorizacija i rangiranje ovih faktora. Istraživanje je sprovedeno među korisnicima sajtova za e-kupovinu pomoću upitnika u kojem su korisnici davali procene o važnosti pojedinih kriterijuma. Ocenjivano 8 sajtova za kupovinu različitih roba a broj kriterijuma čiji je uticaj ocenjivan je 6. U istraživanju je predloženo i primenjeno ocenjivanje težina kriterijuma pomoću AHP a nakon toga su ovi rezultati iskorišćeni kako bi se TOPSIS metodom dobio konačni poredak sajtova.Ključne riječi -E-kupovina; AHP; TOPSIS Abstract -In the age of information technology and the rapid development of the Internet, there is a trend of growth of ebusiness and it is expected that this trend will continue. Shopping over the Internet is inexpensive and way to buy a product. Trade over the Internet is considered to be the most profitable form of commerce. The aim of the research is to define a set of criteria that significantly affect the quality of web sites and determining their relative importance from the standpoint of the consumer. The primary objectives are the identification, qualification, categorization and ranking of these factors. The survey was conducted among users of websites for e-purchases by means of questionnaires in which users are given the assessment of the importance of particular criteria. 8 websites for purchase of various goods were rated and the number of criteria whose impact was estimated amounts 6. The study was proposed and applied evaluation criteria weight by AHP and then these results were used to TOPSIS method obtained the final rankings sites. Keywords -E-shoping; AHP; TOPSIS I. UVODElektronsko poslovanje obuhvata sve oblike poslovnih transakcija ili razmene informacija koje se izvode korišćenjem informacione i komunikacione tehnologije i to: između preduzeća, između preduzeća i njihovih kupaca ili između preduzeća i javne administracije. Elektronsko poslovanje uključuje i elektronsku trgovinu (electronic commerce) koja opisuje proces kupovine, prodaje, transfera ili razmene proizvoda, usluga ili informacija putem kompjuterskih mreža, uključujući i internet. Broj domaćinstava u Srbiji koji imaju i koriste internet je 63,8% i ovaj broj je u stalnom porastu, sl.1. Slika 1 Pristup internetu u domaćinstvima 1Prema rezultatima dobijenim iz istraživanja Republičkog zavoda za statistiku u poteklih godinu dana 1 220 000 lica kupovalo je i poručivalo robu/usluge putem interneta 1 .Primena elektronske kupovine i prodaje, kasni u Srbiji iz dva razloga: prvi je finansijske prirode -standard većine stanovništva u S...

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“…Model içerisinde yer alan uyarılma boyutu duyusal uyarım, miktarını, heyecanlanma miktarını ifade etmektedir (Eroglu, Machleit ve Davis, 2003). Komplike, beklenmedik, hızlı uyaranlar kişileri heyecanlandırmakta ve yaklaşma cevabı doğurmaktadır (Sherman ve diğerleri, 1997).…”

Section: Uyarılmaunclassified

Visual elements effect on mobile application preference

Aydın¹

2016

Pressacademia

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Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual service products or as supplementary services. In this context, this study aims to reveal the effect of visual elements in mobile app choice using app icons, the primary visual elements affecting consumer choice. The icons provide the first impression and are considered as the most frequently seen visual elements of apps. The visual and cognitive elements; color, symmetry, complexity, concreteness, familiarity and meaningfulness dimensions are used as icon characteristics. By utilizing the PAD model developed by Mahrabian and Russell, the effect of icon characteristics on users' dispositions and on download intentions was tested. Moreover, the effect of visual icon attributes on perceived quality was tested using the data collected through an online survey study. The analysis was carried out using structural equation modelling. This study aims to enable mobile app developers in improving their designs by revealing the effect of various visual elements on consumers' mobile app download intentions and expected to pioneer further studies in Turkey.

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Empirical testing of a model of online store atmospherics and shopper responses

Cited by 958 publications

References 19 publications

How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure

How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure

Ocenjivanje sajtova za E-kupovinu u Srbiji upotrebom AHP-TOPSIS metoda

Visual elements effect on mobile application preference

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