Empirical Study on the Influencing Factors of Satisfaction of Logistics Service Quality of Cross-Border Import E-Commerce Based on KANO Model
Li Li,
Zhixiang Chen
Abstract:The development of cross-border e-commerce cannot be separated from the coordination of cross-border logistics. Structural equation model is used to explore the influencing factors of logistics service satisfaction of cross-border import e-commerce. The results show that the service quality of cross-border logistics and its three dimensions namely basic service quality, value-added service quality and supply chain service quality have significant positive influence on customer satisfaction, and the supply chai… Show more
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