Empirical Investigation of Participation on Crowdsourcing Platforms

Behl, Abhishek; Sheorey, Pratima; Chavan, Meena; Jain, Kokil; Jajodia, Isha

doi:10.4018/jgim.20211101.oa14

Cited by 13 publications

(18 citation statements)

References 101 publications

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“…Consequently, social entrepreneurs are taking to DBC platforms to raise money for those affected by the current pandemic. Donation-Based Crowd Funding Platforms (DBCFPs) are one of the most efficient mechanisms for collecting funds by involving donors from different geographical regions in a time-bound manner (Behl et al, 2021a , 2021b , 2021c ). Past scholars have highlighted that the literature on understanding the success of DBC platforms from donors’ motivation is scarce (Gorczyca & Hartman, 2017 ; Sniehotta et al, 2014 ).…”

Section: Theoretical Underpinningmentioning

confidence: 99%

“…The volume of donations they receive comes primarily from individuals, while corporate houses dominate the donations’ worth. Recent studies have highlighted the importance of individual donors in supporting people’s financial and economic well-being (Behl et al, 2021a , 2021b , 2021c ; Ho et al, 2021 ; Xiao & Yue, 2021 ). While earlier studies have discussed this in DM, recent studies have also highlighted its importance in relation to COVID-19.…”

Section: Introductionmentioning

confidence: 99%

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An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

2023

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The COVID-19 pandemic has impacted the financial well-being of people and the world’s economy. Crowdfunding is a prominent contributor to this pandemic's adverse effects. Donations on crowdfunding platforms have received attention; however, repeated donations, especially during COVID-19, need to be studied. This study aims to understand the role of reward-based gamification as a tool for understanding repeated donation behaviour on crowdfunding platforms during COVID-19. The study uses the self-determination theory to propose the conceptual framework and uses cross sectional data from 514 donors using survey based instruments. This study aims to understand the role of social relatedness with donors’ intrinsic motivation to make repeated donations. Similarly, it tries to establish the role of social relatedness and engagement with repeated donation behaviour. The study uses reward-based gamification as moderating variables, and the model controls the experience of donating on crowdfunding platforms. The results confirm the relationship between social relatedness impacting a donor’s intrinsic motivation and engagement in crowdfunding platform activities leading to repeated donation behaviour. The study further establishes that reward-based gamification moderates the relationship between intrinsic motivation and repeated donation behaviour. The results reveal that the experience of donating impacts the users' repeated donations. The study presents new insights on the role of gamification in inducing repeated donations on crowdfunding platforms during COVID-19.

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Section: Theoretical Underpinningmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

2023

Self Cite

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“…product adoption [41], customer relationship management [42], disaster relief operations [43] and retailing [44], among others. Venkatesh, et al [45] first proposed the theory by combining eight information systems adoption theories into a unified framework to investigate the motivations driving individuals to adopt information systems.…”

Section: A Unified Theory Of Acceptance and Use Of Technology (Utaut)mentioning

confidence: 99%

Why Do Retail Customers Adopt Artificial Intelligence (AI) Based Autonomous Decision-Making Systems?

Sharma

Islam

Singh

et al. 2024

IEEE Trans. Eng. Manage.

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Advancements in artificial intelligence (AI) have led to the development of autonomous decision-making processes, allowing customers to delegate decisions and tasks. Such technologies have the potential to alter the retailing landscape. Grounded in the unified theory of acceptance and use of technology (UTAUT) and Hofstede's cultural theory, this study investigates customers' adoption of AI-based autonomous decision-making processes by analysing 454 customer responses using covariance-based structural equation modelling. The results reveal that effort expectancy, performance expectancy, facilitating conditions and social influence are positively associated with customers' adoption of autonomous decision-making processes. Collectivism strengthened the positive association of social influence with customer attitude, while uncertainty avoidance dampened the associations of performance expectancy, effort expectancy and social influence with attitude. The findings provide useful implications for system developers and managers while providing future researchers with directions to further explore autonomous decision-making processes.

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“…Individuals are more likely to stay involved in an activity if they find it entertaining and/or valuable, according to research (Harwood & Garry, 2015;Looyestyn et al, 2017;Lukas et al, 2021;Behl et al, 2021a). Gamification has been associated with higher levels of enjoyment and engagement.…”

Section: Introductionmentioning

confidence: 99%

Effective Online Engagement Strategies Through Gamification

Jayawardena

Ross

Quach

et al. 2021

Journal of Global Information Management

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Gamification has recently been discovered as an excellent user engagement strategy that has the potential to improve online education, online brand engagement, and information system engagement. Even though the number of studies on gamification has expanded, there is currently no systematic literature review approach for categorizing its online engagement strategies. Therefore, the main purpose of this systematic literature review is to find effective online engagement strategies based on gamification. The literature, as published in top management, information systems, and education journals, was reviewed using preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines and authors categorized the studies published during the period 2016 to 2021. This study can be considered as among the first to include a systematic literature review with a potential future research agenda on effective online engagement strategies through gamification. The findings indicate several effective online engagement strategies through gamification for three major aspects.

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Empirical Investigation of Participation on Crowdsourcing Platforms

Cited by 13 publications

References 101 publications

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

Why Do Retail Customers Adopt Artificial Intelligence (AI) Based Autonomous Decision-Making Systems?

Effective Online Engagement Strategies Through Gamification

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