“…Due to its efficiency and convenience, social media as a global phenomenon has become an indispensable means of communication today: a channel for the instant exchange of information, opinions, and attitudes shared by all generations worldwide (Ratinger, 2017;Stanojević, 2011;Akbari, Huc, Liqiangb & Chua, 2018). Even more, its use is not only a common medium to emphasize one's interests or hobbies but also a medium to share knowledge and opportunities in various fields and for various purposes in our daily lives: from its use in health and educational professions (Mani, Uma, John & Mieminen, 2023;Zaintal & Rahmat, 2020) to its impact on consumers' purchase intention, workers' creativity (Arora, Rana & Prashar, 2023;Zhang, Wang & Chen, 2023) and even as a tool to promote the career prospects of female academics in countries where women's career prospects are not as promising as men's (Sarwar, Imran, Akhtar & Fatima, 2023).…”