Empirical Investigation Into Customer Adoption Of Islamic Banking Services In Tunisia

Abstract

This paper seeks to identify the main factors influencing the adoption of Islamic banking by conventional bank customers in Tunisia. Based on a primary data collected by self-administered questionnaires involving a sample of 239 respondents located in Tunis City, the results of this study demonstrate that religious commitment, the amount of information held by consumers about Islamic finance, the relative advantage of Islamic banking and its compatibility with consumer values, lifestyle, and banking habits are predictors of its adoption. However, it is worth noting that social influence does not have any effect on customers’ decisions to use this new banking service. The findings also reveal that there is a general lack of information about the Islamic banking among Tunisian consumers. By identifying the drivers of Islamic banking acceptance among potential adopters, this paper aims to help bank managers target their actions and strategies more effectively.

Factors Affecting Adoption of Takaful (Islamic Insurance) in the Maldives

“…Previous studies in different perspectives have validated that it is more likely to accept a new products or idea if the innovation is perceived as compatible with their beliefs, norms, current standards, social system, , as well as their values and lifestyles (Tan & Teo 2000;Ayinde & Echchabi 2012;Jamshidi 2014;Echchabi et al 2014;Echchabi & Ayedh 2015;Husin et al 2015;Obeid & Kaabachi 2016).…”

“…Jahya 2004;Aminet al 2011;Dariyoush & Hussin 2012;Jaffar & Arshad 2013;Thambiah et al 2013;Jamshidi 2014;Obeid & Kaabachi 2016).…”

The Impact of Social Professional Category Consumer’s on Acceptance Level Towards Islamic Banking Window

“…A list of factors have been found significant in the adoption of Islamic banks like, religiosity, information about Islamic banking, bank's Sharia compliance, competitive rates, bank image, quality of products and their compatibility with the customers' values, lifestyle, and financial needs (Chebab & Zribi, 2012;Ajili & Ben Garra, 2013;Thomson Reuters, 2013;Kaabachi & Obeid, 2014;Slimene, Makni, & Ben Rejeb, 2014;Souiden & Marzouki, 2015;Souiden & Jabeur, 2015;Kaabachi, 2015). Obeid and Kaabachi (2016) found the significant effect of religiosity, amount of information, relative advantage, and compatibility on consumers' intentions to use Islamic banking services.…”

Factors Influencing the Adoption of Islamic Banking in Malaysia

“…11;2017 adopt to Islamic banking and compatibility is a big factor. Islamic banking provides many types of products and services and consumers will assess and check whether it will fit their needs and if it matches their beliefs, social system, habits, norms as well as their values and lifestyle (Obeid, 2016). Their beliefs may include how Islamic banking may be better for them and the society as a whole and this will cause them to choose Islamic banking as their choice.…”