Empirical analysis of agricultural development financing and the ways to improve agribusiness management

Abstract

Uncertain future under the conditions of COVID-19 has changed population`s behaviour, views, daily rhythm without coercion in real practice. Global world suddenly found himself in the midst of an economic recession. All branches of sectoral structure of economy have actually become a hostage of the healthcare. It`s begun not only the strengthen of population`s interests on the development of the domestic economy, but it`s begun the reverse migration of the village immigrated population from town to the village too. In such conditions, the introduction of integrated management practice of agribusiness plays a great role in the country, which should ensure the effectiveness of the natural resources management. In the article, it`s been reviewed one of the priority branch in the sectoral structure of Georgian economy - problems and perspectives of rural and agricultural development, the effectiveness of sector funding has been assessed. In particular, what kind of influence international and state projects, funded in agro-sphere, have on rural development, raising the level of welfare, growth the volume of products, produced in agriculture and at the development level of the national economy of the country. The goal of the research is to learn, analyse and evaluate the effectiveness of the state programs, funded and implemented for the development of agribusiness, features of project management. According to economic and statistical analysis and synthesis methods of the research, it`s been determined how was able the projects, funded for the development of rural entrepreneurship to develop the sector, also how personal and public welfare was created by them. The results of the research have revealed the influence of COVID-19 on the development of family farming and new strategies for the development of agribusiness have been set. In the near future, this process can be used as a basis of maximum utilization and use the agricultural potential.

Management Problems of Innovative Business Projects and Ways of Its Improvement

“…Accordingly, 26.5 % were marketing innovations (changes in aesthetic design and packaging of products); introducing new media or techniques for product promotion was 24.6%; and introducing new channels of placement or merchandising of products was 19.5%. A new system of pricing goods and services was 29.6 % (Abuselidze et al, 2021).…”