Empathy from private or public <scp>self‐consciousness</scp> in socially responsible consumption

Luan, Chi‐Cheng; Chen, Tz Han

doi:10.1002/nvsm.1695

Cited by 3 publications

(2 citation statements)

References 98 publications

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“…Consider first the case when public self‐consciousness of the consumer is high. Past research has shown that people with high public self‐consciousness exhibit more empathetic behavior due to their motivation to maintain a positive self‐image in the eyes of others (Luan & Chen, 2021; Nook et al, 2016). We had argued earlier that low‐control consumers are likely to experience negative affect, which they seek to counteract with sources of positive affect such as anticipated warm glow from helping local sellers.…”

Section: Theoretical Developmentmentioning

confidence: 99%

The effect of perceived control on local consumption

Roy

Mukherjee

2023

Psychology and Marketing

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Local consumption improves the economic health of local communities and reduces the environmental impact of marketing activities, and hence it is important to understand factors that increase the likelihood of local consumption. Across eight studies in the laboratory and field, we show that the likelihood of local consumption increases as consumers' perceived control decreases with this effect being mediated by feelings of anticipated warm glow. We also identify two boundary conditions of this effect, namely perceived quality of the product and public self-consciousness of the consumer. This research contributes to the literature in the following ways. First, it identifies perceived control as a novel self-discrepancy-based antecedent of the likelihood of local consumption. Second, it identifies anticipated warm glow as a novel affective mechanism underlying the effect of perceived control on the likelihood of local consumption. Third, it identifies perceived quality of the local product as a novel moderator of the effect of perceived control on the likelihood of local consumption. Fourth, it identifies public self-consciousness of the consumer as another novel moderator of the effect of perceived control on the likelihood of local consumption. This research also contributes methodologically by demonstrating robustness of effects across a range of manipulations and measures including incentive-compatible behavior and online behavior.

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Section: Theoretical Developmentmentioning

confidence: 99%

The effect of perceived control on local consumption

Roy

Mukherjee

2023

Psychology and Marketing

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“…As for the behavior aspect, sustainable behavior can be compared with conventional behavior, such as purchase decision of sustainable versus conventional products (Schultz et al, 2023). Sustainable behavior is socially responsible, since it contains altruistic and unselfish concern (Luan & Chen, 2021). Specifically, beach cleaning is based on altruistic values (Power, 2022).…”

Section: Sustainable Behavioral Intentions and Purchase Of Cause-rela...mentioning

confidence: 99%

Immersive technology and cause‐related marketing: The role of personalization and value co‐creation

Luan,

Phan

2023

J of Consumer Behaviour

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This research conducted two studies to investigate the impact of immersive technology adoption on facilitating sustainable consumption behavior according to the perceived value co‐creation model. The first study used an online survey to examine the mediating effect of value co‐creation on the relationship between personalized values and sustainable behavioral intentions in adopting the 360‐degree video. In contrast, the second experimented to investigate the perceived value co‐creation model in adopting the virtual reality game. We collected 501 U.S. participants for watching the video about the presentation of a marine environment in Study 1, while recruited 92 college students in Taiwan to play the game regarding beach cleaning in Study 2. We found that immersive technologies can facilitate personalized values for value co‐creation, leading to increased intention to support, in this case, beach cleaning. The study provides theoretical contributions and managerial implications, providing evidence to show the potential of immersive technologies used in cause‐related marketing associated with sustainable consumption. Prior studies have shown that consumers perceive uncertain toward ethical attributes in sustainable consumption, leading to their low engagement. This research contributes to a solution of the problem by adopting immersive technologies to increase value co‐creation for purchasing cause‐related products.

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Do positive emotions prompt people to be more authentic? The mediation effect of gratitude and empathy dimensions on the relationship between humility state and perceived false self

Tomaszek¹

2022

Current Issues in Personality Psychology

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BackgroundGratitude, empathy and humility have been defined as personality dispositions, as complex interpersonal emotions, and as states that prompt people to be more pro-social. However, studies on the associations between these emotions and authen-ticity are scarce. The main purpose of this study was to analyze the mediation effect of gratitude and empathy on the asso-ciation between humility and perceived false identity.Participants and procedureThe number of participants who took part in the survey was equal to 220 university students (91% female). Students com-pleted questionnaires concerning humility (BSHS scale), gratitude (GQ scale), empathy (QCAE inventory), and perceived false self (POFS scale).ResultsThe results confirmed significant correlations between gratitude, empathy and authenticity, but not with humility. Further analysis revealed that gratitude and affective and cognitive empathy explain 9% of the perceived false identity level. The findings confirmed the mediation effect of gratitude on the associations between (1) humility and false self, (2) affective empathy and false self, but not between cognitive empathy and false self. The results also indicated that humility may in-fluence authenticity indirectly via gratitude, but not via dimensions of empathy.ConclusionsThe findings confirm the significance of gratitude and cognitive empathy as dispositions that promote a feeling of being authentic. On the other hand, the relationship between affective empathy and false self was positive.

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Empathy from private or public self‐consciousness in socially responsible consumption

Cited by 3 publications

References 98 publications

The effect of perceived control on local consumption

The effect of perceived control on local consumption

Immersive technology and cause‐related marketing: The role of personalization and value co‐creation

Do positive emotions prompt people to be more authentic? The mediation effect of gratitude and empathy dimensions on the relationship between humility state and perceived false self

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