Emotive Tonality of the "Youth–Old Age" Dichotomy in Russian and Chinese Media Discourses: The Stage of Psychosemantic Expertise

Qin, Meng; Xiao, Dongxia; Lin, Yexin; Karabulatova, Irina S.

doi:10.1007/s10936-022-09899-z

Cited by 1 publication

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“…China and Russia are characterized by the use of traditionally fixed images with a powerful associative "aura" in semantics, which makes it possible to appeal to the background knowledge of the conceptual picture of the world of the recipients of the media discourse. In this regard, there is an interest in what are the features of the speech and behavioral profile of all participants in the media discourse (Qin et al, 2022 ). At the same time, technological factors radically transform the genre, stylistic and communication trends of journalistic works, actualizing the need to study modern journalism in the digital environment.…”

Section: Introductionmentioning

confidence: 99%

Association Strategies of Speech Behavior of Communicators in Coding Discourse: An Interdisciplinary Approach Towards Understanding the Role of Cognitive and Linguistic Processes in Communication

Zhang

Karabulatova

Nurmukhametov

et al. 2023

J Psycholinguist Res

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In modern media, the names of fairy-tale and mythological images are used to convey certain emotions and connotations. The aim of the study is to analyze the characteristic associative strategies presented with the mythological images of a dragon, a paper tiger and a chimera in news texts of European and Chinese mass media. In this article, the method of text analysis was used to identify patterns and the most possible interpretations of lexical units. 100 articles from Chinese and European publications were selected for the analysis (About People's Daily Online, China News Service, Guardian and France 24). The required lexemes were most widely used in articles on political topics. The most used was the image of a paper tiger (4001 and 3587 units). This is due to its well-known metaphorical meaning in both cultures, while dragon differs in Chinese and European ones. Further research may focus on the search and analysis of other fairy tale and mythological images in mass media. The present study results may also be applied for further research in the field of linguistics and journalism.

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Section: Introductionmentioning

confidence: 99%