Emotions in the Language of the Media

Abstract

The objective of this article is to present major aspects of linguistic studies of emotions. The studies rely on cognitive linguistics methodology, which encompasses both the spoken and written language, as well as non-verbal communication. Communicative aspects are of great importance, making it possible to observe the interaction between language and emotions. Emotionally-charged lexis and so-called “hate speech” are exemplary manifestations of linguistic emotional expressions.
 Contemporary studies of language used in the media concentrate on an analysis of means of linguistic expression, cognitive definitions and mechanisms which generate emotions. The results of this study can be applied to various types of the media, they can help the media reach their target audience and engage the audience in the presented message.