Emotions in segmentation

Bigné, J. Enrique; Andreu, Luisa

doi:10.1016/j.annals.2003.12.018

Cited by 277 publications

(150 citation statements)

References 38 publications

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“…In addition, Sirakaya et al (2004) examine the role of mood in the evaluation of tourism products by cruise passengers, observing that people in bad mood had lower levels of satisfaction. Bigne and Andreu (2004) outline the role of emotions in tourist segmentation to report that tourists in Spain who visited cultural attractions exhibited higher levels of satisfaction, loyalty and willingness to spend. Chuang (2007) finds that people in a state of positive emotion are less likely to respond to a sale promotion and opt for a full packaged tour.…”

Section: Mood and Tourism Demandmentioning

confidence: 99%

Sentiment, mood and outbound tourism demand

Dragouni

Filis

Gavriilidis

et al. 2016

Annals of Tourism Research

119

110

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We investigate spillover effects from sentiment and mood shocks on US outbound tourism demand from 1996 until 2013. We use the Index of Consumer Sentiment and Economic Policy Uncertainty Index as proxies for sentiment and the S&P500 as a proxy for mood. We find a moderate to high interrelationship among sentiment, mood and outbound tourism demand. More importantly, sentiment and mood indicators are net transmitters of spillover shocks to outbound tourism demand. The magnitude of spillover effects sourced by sentiment and mood is time-varying and depends on certain socio-economic and environmental events. Our results have important implications for policymakers and travel agents in their efforts to predict tourism arrivals from key origin countries and to plan their tourism strategy.

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Section: Mood and Tourism Demandmentioning

confidence: 99%

Sentiment, mood and outbound tourism demand

Dragouni

Filis

Gavriilidis

et al. 2016

Annals of Tourism Research

119

110

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“…The activation of emotional dimensions has a direct, positive effect on satisfaction, as evidenced in the literature (Bigné & Andreu, 2004;De Rojas & Camarero, 2008;Erevelles, 1998;Westbrook & Oliver, 1991). Bigné and Andreu (2004) argued that any factor that improves the emotional state of the consumer during consumption may indirectly increase their satisfaction, which highlights the need to improve their affective state during the service encounter.…”

Section: Discussionmentioning

confidence: 97%

The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain)

Carrasco-Santos¹,

Meléndez²

2016

TMS

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Keywords: Cultural tourism, word-of-mouth, museums. ResumenEl boca a boca se ha convertido en un área relevante de la investigación en la actividad turística en las últimas décadas. Sin embargo, los efectos en esta recomendación de las emociones de los turistas es un área poco desarrollada, sobre todo en el turismo cultural. Este turismo es el segundo sector más importante en términos de número de llegadas de turistas en los países con turismo significativo, como España. Haciendo un balance de los avances recientes en el turismo cultural, este artículo explora los factores específicos que pueden afectar a los visitantes para realizar recomendaciones después de haber realizado una visita a un museo, en este caso, el Museo Picasso de Málaga (España). Como un enfoque novedoso, se diseñó un experimento (una visita guiada por algunas obras preseleccionadas y la realización de un autorretrato), realizado con 127 personas que visitaron por primera vez el Museo Picasso, de los cuales el 52,8% eran españoles y el 47,2 restante eran turistas internacionales. Los resultados muestran que la activación de emociones en turistas y no turistas, cuando están realizando actividades culturales, tiene un efecto positive en su satisfacción, afectando esto positivamente a la recomendación del museo.Palabras clave: Turismo cultural, word of mouth, museos..

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“…Fifth, when used for leisure and tourism study, scale development as an empirical research approach may be warmly welcomed by governmental, non-profit and commercial organisations as they often prefer and rely on quantified information to assist them in making decisions (Veal, 2006). This trend has been explicitly shown in a number of tourism experiential studies (see Bigné & Andreu, 2004;Oh, Fiore & Jeoung, 2007;Otto & Ritchie, 1996;Tsaur, Chiu & Wang, 2006;Wu & Liang, 2009). Last, unlike other subjective research methods, the scale development method, if used properly, can produce less bias because of the associated statistical analysis.…”

Section: Merits Of Scale Developmentmentioning

confidence: 99%

“…Third, like other empirical methods, this measurement technique is more appropriate to answer ‗who/what/how many/how much' questions, often accompanied by the factor analysis in its data analysis. Bigné and Andreu (2004) did an empirical study on visitor consumption emotions in tourist segmentation. The research question was developed to identify the emotional criteria that can be used to distinguish between tourist segments -a typical ‗what' question, followed by an exploratory factor analysis.…”

Section: Merits Of Scale Developmentmentioning

confidence: 99%