“…Empirical studies of discursive identity formation and exploration generally posit identity talk as that which is positive, used to present the self in a positive light in relation to what is appropriate, desirable, or valued within the world of work (Riach & Loretto, 2009; Schein, 1975) and to emphasize distinction or favorable aspects of worker identity (Sveningsson & Alvesson, 2003). Indeed, identity work itself is posited as a coping mechanism (Ahuja, Heizmann, & Clegg, 2019). Few studies have identified negative identity talk, and those that do, present it as a strategy of tactical self‐deprecation through conflicting organizational discourses (Down & Reveley, 2009), or self‐alienation as a mechanism to reconcile a negotiation between putative “real selves” (Costas & Fleming, 2009) or to preserve the integrity of self through separation of self and other (Clarke, Brown, & Hailey, 2009).…”