Emotional Responses to Environmental Messages and Future Behavioral Intentions

Environmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns

“…In contrast to these results, studies on charity giving found stronger effects of negative message frames (e.g., Chang & Lee, 2010;Small & Verrochi, 2009), true, in particular, for abstract messages as was the case for the campaign in this study (Das, Kerkhof, & Kuiper, 2008). For the context of environmental campaigns, however, equal effects of negatively and positively framed messages have been shown before (Perrin, 2011). As the study of Peter and Honea (2012) indicates, different emotions might be important for different stages of a behavioral outcome.…”

“…Environmental campaigns are, however, an increasingly relevant research domain given, for instance, the growing urgency of climate change and the necessity to find solutions that are accepted and implemented by large parts of society. While first studies have examined the effectiveness of specific types of environmental appeals (Perrin, 2011;Searles, 2010;Thakadu, Irani, & Telg, 2011), the role of guilt has to our knowledge not been considered so far. As opposed to testing messages that are specifically designed to evoke feelings of guilt, we study guilt arousal as a consequence of exposure to a campaign about an environmental problem that does not involve specific guilt appeals.…”

Influencing secondary school STUDENTS’ conservation behavior intention through an interpretive education program on the malayan tapir

“…Many researchers have agreed that on-site experiences and connection with its resources are particularly important in influencing emotional and motivational components of conservation behavior. Researchers agree that direct experiences have stronger influence on people's behavior than indirect experiences (Newhouse, 1991;Dresner & Gill, 1994;Chawla, 1999;Kruse & Card, 2004;Duerden & Witt, 2010;Perrin, 2011;Marseille et al, 2012;Collado, Staats, & Corraliza 2013).…”

L’intention environnementale des dirigeants de PME

“…Toutefois, excepté des recherches importantes à l'instar de celles de Ajzen, Joyce, Sheikh et Cote (2011) ; Kuckertz et Wagner (2010) ; Martin-Pena, Diaz-Garrido et Sanchez-Lopez (2010) et Perrin (2011), nous en savons peu sur l'intention comportementale des managers à l'égard de l'environnement (Cordano et Frieze, 2000). Pourtant, il a été démontré dans des domaines aussi différents que la psychosociologie (Ajzen, 1991 ;2002), le marketing, la gestion des ressources humaines et l'entrepreneuriat, le rôle majeur de l'intention dans la prédiction de différents types de com-portement.…”