Episodic future thinking for positive future events is known to evoke positive affect. We aimed to assess whether it specifically evokes anticipated and anticipatory pleasure for future events, and behavioral intention. As a secondary aim, we examined if this differed compared to a condition of thinking of positive past events. In two studies, participants nominated 5 upcoming positive events and 5 positive past events. They then completed guided episodic thinking of past events and guided episodic thinking of future events. After guided episodic thinking, they rated the nominated future events on detail/vividness, mental imagery, anticipated and anticipatory pleasure, and behavioral intention. In Study 1 (N = 32, M age = 37.0, SD = 19.7), increases on all variables were found relative to baseline, although expected pleasure was at trend level. There were no significant differences between future and past conditions. In Study 2 (N = 29, M age = 38.4, SD = 16.3), participants were asked to nominate future events that were not already planned, and perceived control was also assessed. Again, increases in detail/vividness, mental imagery, and anticipated and anticipatory pleasure were found, this time with stronger effects for the future condition. No change was found for perceived control or intention. In both studies, increases in detail/vividness, mental imagery, and anticipated and anticipatory pleasure were generally positively correlated with increases in behavioral intention. This study provides evidence that guided episodic thinking increases anticipated and anticipatory pleasure for positive future events. Clinical implications, particularly in depression and schizophrenia-spectrum disorders, are discussed.