Emotional perception and historical heritage: a segmentation of foreign tourists who visit the city of Lima

Abstract

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Lima (Peru). Bearing in mind the perception of heritage by the foreign visitors, four types of tourists were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This research uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied, which provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, nonparametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test) with the aim of analysing significant differences among groups of the sample. Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit Lima: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the cultural aspect is the most relevant. The results show the existence of a specific Ibero-American heritage and cultural identity. Originality/value This paper contributes to the academic literature on the links of the tourist with the historical and monumental heritage location(s) visited by the tourist and the tourist’s behaviour while visiting the site. In fact, it is one of the first investigations carried out on this subject in Latin America.

Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)

“…In line with the literature (Cronin et al, 2000;López-Guzmán, Gálvez et al, 2019;Romao et al, 2015;Yuksel et al, 2009), the results support H4a (Table 5).…”

Perceived value, satisfaction and loyalty in a World Heritage Site Alhambra and Generalife (Granada, Spain)

“…In the results obtained in their study, Prayag et al (2017) point out the emotions experienced by tourists as antecedents of the general image perceived, as well as the assessment of satisfaction and how the general image perceived by them may have a positive effect on tourist satisfaction. On the other hand, other studies (L opez-Guzm an et al, 2019;Gonz alez-Rodrı ´guez et al, 2020;Menor-Campos et al, 2020;Pe ´rez-G alvez et al, 2021;Mahadevan and Zhang, 2021) highlight that both emotional experience and cultural motivation are factors that influence and condition tourist satisfaction at WHS. In addition, they conclude that this is accentuated among those foreign tourists who have greater emotional perception and cultural motivation before visiting the historical heritage.…”

The sources of information of the genealogical tourist: the influence of social networks and genealogical associations

“…Within this non-parametric statistic, it was decided to apply the Mann-Whitney test ( McKnight and Najab 2010 ) was used to assess differences in the distributions of quantitative variables (age, money spent on travel and satisfaction with the help provided according to the source of information) with respect to the dependent variable (type of tourism: genealogical/other). This test has precedents in the heritage tourism field to analyse significant differences in a sample on the perception of historical heritage and cultural interest ( Pérez-Gálvez et al., 2019 ) or on the motivational dimensions for visiting a heritage tourism city ( López-Guzmán et al., 2019 ). Besides, the Pearson Chi-Square test was used to compare the distribution of two categorical variables ( McHugh, 2013 ), used in the field of tourism to measure issues such as business pay differences between sexes ( Handaragama and Kusakeb, 2021 ), or in the field of financial investments to measure the relationship between demographic characteristics and decision-making ( Lan et al., 2018 ), has been used to assess differences in the distributions between qualitative variables (sex, marital status, and employment status) and the dependent variable (type of tourism: genealogical/other).…”