With the current trend of social aging, the travel needs of the elderly are increasingly prominent. As a means of urban transportation, low-speed new energy vehicles (NEVs) are widely used among the elderly. Many studies are devoted to exploring the function of cars and the travel modes that meet the needs of older people. However, in addition to product performance, the Kansei needs of users also play a key role in communication between enterprises and users. Therefore, the problem of how to improve car shapes in the initial stage of design to meet the Kansei needs of elderly users remains to be solved. In order to fill this gap, the design of low-speed NEVs are selected as the study objects so as to explore the relationship between the visual perception of elderly users and car design; thus, a design method for the form of elderly-oriented cars is proposed. Firstly, using the research framework of Kansei engineering, factor analysis is used to cluster elderly-oriented Kansei factors. Second, the cars’ appearances are deconstructed by morphological analysis, and the key design features affecting elderly-oriented satisfaction are identified by a rough set attribute reduction algorithm. Finally, support vector regression is used to establish a mapping model of elderly-oriented Kansei factors and the key design features to predict the elderly-oriented form design of optimal low-speed NEVs. The research results show that selecting “Hub6”, “Headlight9”, “Car side view2”, “Rearview mirror9”, and “Front door10” in the form deconstruction table for low-speed NEVs can elicit optimal emotions in elderly users. The research results enable enterprises to more effectively understand the emotional cognition of elderly users related to the form of low-speed NEVs and improve the purchase desire and satisfaction of elderly users, providing references and guidance for the elderly-oriented design and development of intelligent transportation tools.
