Emotional experience on behavioral intention for halal tourism

Abstract

Purpose The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention. Design/methodology/approach This study uses a quantitative survey approach to 400 respondents consisting of Muslim foreign and domestic tourists who had visited Lombok in the past three years. The sampling technique is by purposive sampling. The analysis technique used in this study is structural equation modeling-partial least square (SEM-PLS). Findings The findings showed that halal certification has no effect on customer satisfaction but on influenced behavioral intention, destination brand of Lombok had no effect on customer satisfaction; customer satisfaction influenced behavioral intention and emotional experiences affected customer satisfaction and behavioral intention. Research limitations/implications This study collects data from respondents both domestic and foreign tourists simultaneously. However, the data acquisition of respondents and foreign tourists is not balanced. Thus, this study analyzes tourists in general, not distinguished between foreign and domestic tourists. Practical implications The government and tourism organizers in Lombok need to provide socialization for domestic and foreign tourists on the need to choose halal-certified food and drinks to ensure halal and hygiene. In addition, so that the destination image of Lombok can provide a beautiful experience that becomes a moment of the truth, then the local government should improve its service strategy holistically. Social implications Destination image needs to be improved. This requires holistic tourism quality services so that the social community knows that Indonesia has a halal tourism destination that exists as tourists come from the airport to the hotel and enjoy food in restaurants and tourist attractions that are Muslim friendly. Originality/value This paper contributes to filling the void in the literature related to tourism management that is linked to tourism in the aftermath of natural disasters, where empirical studies on halal tourism are on the rise. Therefore, respondents in the study were specific, that is, those who had traveled. To the best of the authors’ knowledge, this study is the first of a kind that includes behavioral intention in tourist destinations after natural disasters in the Indonesian context.

Can store image moderate the influence of religiosity level on shopping orientation and customers’ behavior in Indonesia?

“…Kotler and Keller (2016) defined customer behavior as a combination of mental, emotional and physical activities through which people choose, buy, use and determine to purchase products and services that meet their needs and desires. Understanding consumer behavior will facilitate management in efforts to develop products or services according to the needs and desires of consumers (Ratnasari et al , 2020a, 2020b, 2020c). Kim et al (2019) in Kim and Tang (2020) suggested that the starting point for exploring the new notion of customer behavior is to understand its precise composition or multi-dimensional nature.…”

Analisis Potensi Obyek Wisata Pantai Dengan Konsep Halal Beach Tourism Di Kota Denpasar

“…Dari latar belakang masalah tersebut, penulis melakukan penelitian ini dengan tujuan untuk menganalisis seberapa besar potensi wilayah pantai di Kota Denpasar dapat menerapkan konsep halal beach tourism dengan analisis strategi menggunakan matriks SWOT. Konsep ini tidak berlaku hanya untuk wisatawan muslim saja, tapi juga berlaku untuk wisatawan umum baik wisatawan domestik maupun wisatawan mancanegara (Ratnasari, 2021). Manfaat dari penelitian ini untuk masyarakat yaitu supaya wisatawan mengetahui bahwa pantai di Kota Denpasar dapat dikunjungi oleh wisawatan muslim maupun wisatawan lainnya dengan sangat baik dan nyaman, sedangkan untuk pemerintah manfaatnya adalah untuk mengetahui bahwa pantai di Kota Denpasar dapat menjadi potensi kunjungan wisatawan muslim dan manfaat untuk peneliti adalah untuk mengetahui strategi analisis apa saja yang digunakan dalam menerapkan konsep halal beach tourism, serta manfaat untuk pelaku bisnis adalah untuk mengetahui strategi analisis apa yang digunakan dalam mengembangkan pariwisata di sekitar pantai Kota Denpasar.…”

Prospects of Bangladesh as a halal tourism destination

“…After creating a good environment of Halal tourism by domestic tourist then it will be much easier to promote Bangladesh as a halal tourist destination. Ratnasari et al, (2020) researched the emotional experience on the behavioral experiences and there they found that Halal certification of any food does not have any impact of customer satisfaction but it influences the behavioral intention of a customer and Shariff and Norenzayan (2011) conducted a research where they found People are more inclined to act in a virtuous or ethical way while they trust in frightening and punitive spiritual agents. Amat et al, (2014) conducted on research on 120 consumers on the perception towards purchasing halal food product where they found four factors which influence the perception of consumers and religious values are one of them.…”