“…In other words, why and how do people use emoticons within computer-mediated communication such as email or texting? From the small amount of research on this (Derks, Bos, & Grumbkow, 2007;Huang, Yen, & Zhang, 2008;Lee, Lee, Bassellier, & Faraj, 2010;Xu, Cheng, & Xu, 2007), the suggestion is that emoticons allow people to increase the information richness (Lee, 1994) of a message by adding some affective (emotional) component or layer to the message. Lee et al (2010), for instance, finds that emoticons are typically used to reinforce the positive or negative affect of a message.…”