Emerging trends in wellness tourism: a scoping review

Abstract

PurposeWellness tourism is complex due to the varied expectations and perceptions of tourists. This study attempts to explore components that shape tourist expectations of health treatments and tourist attractions, which have not been deeply explored in the extant literature.Design/methodology/approachA scoping review of the literature published between 2000 and 2021 was conducted to reach the conclusions of this study. Out of 303 literature sources, a total of 105 literature sources were retained for the final analysis.FindingsFindings show that tourists expect a mix of health treatments, such as conventional medical treatments and alternative health treatments and tourist attractions, as part of wellness tourism to improve their health and well-being (HWB). A favorable trade-off between tourist expectations and their perception of wellness tourism impacts tourist HWB and behavioral intention.Practical implicationsThe proposed wellness tourism conceptual model and wellness tourism matrix may help wellness tourism service providers to understand tourist expectations for health treatments and tourist attractions in a recent context. Wellness tourism service providers may follow the guidelines outlined in this study to offer health treatments and tourist attractions according to tourist expectations, which may result in the favorable behavioral intentions of wellness tourists.Originality/valueThis study unravels the previously under-explored role of conventional medical treatments, which arguably fall under the category of allopathic medical treatment, in wellness tourism. Destination marketing organizations may focus on the wellness philosophies of health treatments and tourist attractions to meet the growing expectations of wellness tourists for HWB, as outlined in the literature review. This study provides insights into the different components of contemporary wellness tourism those impact wellness tourists' cognitive responses, HWB and behavioral intention.

A reflection of greenwashing practices in the hospitality industry: a scoping review

“…Scoping reviews are considered appropriate due to deeply grounded research questions that reflect greenwashing practices in the hospitality industry. This scoping review attempts to identify literature types, report the volume of research conducted and assess the key themes of existing studies (Majeed and Kim, 2022) on the topic of greenwashing practices in the hospitality industry.…”

“…We followed a scoping review approach (Arksey and O’Malley, 2005) to explore emerging greenwashing practices in the hospitality industry. Scholars document that the scoping review is a new, popular and ideal tool to explore the volume of existing studies for emerging evidence on a given topic and to clarify research questions to inform future research (Majeed and Kim, 2022). A scoping review helps to explore and review topics that are new, heterogeneous and complex (Majeed et al , 2017).…”

“…Initially, we reviewed a total of 20 relevant peer-reviewed research articles to filter keywords and refine the literature searching strategy. Based on the available literature, we used five keywords (see Table 1) to set boundaries to search and filter more literature (Majeed and Kim, 2022;.…”

“…The objective of this review is to develop a conceptual understanding of greenwashing as well as to present a conceptual model to uncover the determinants and consequences of customer perceptions of greenwashing. Due to a limited understanding of greenwashing in the domains of hospitality, tourism and allied service industries, we adopted a scoping review approach (Majeed and Kim, 2022) to achieve the objectives of this review. The findings of this review may act as a torchbearer to guide scholars and practitioners in the hospitality industry to understand the notion of greenwashing, how customers perceive greenwashing, how to mitigate the potential doubts of customers about hotel green claims and how to develop a successful marketing mix to positively influence hotel customer perceptions of green initiatives and resultant behavior while avoiding greenwashing allegations.…”

Bir Araştırma Metodolojisi Olarak Sistematik Literatür İncelemesi: Meta-Sentez Yöntemi

“…Sağlık alanındaki çalışmalarla başlayan kapsam belirleme incelemelerinin birçok disiplinde uygulandığı görülmektedir. Örneğin turizm literatüründe uygulanan kapsam belirleme incelemelerinin sayısı gün geçtikçe artmaktadır(Abrahale, Sousa, Albuquerque, Padrão ve Lunet, 2019;Andkjaer ve Arvidsen, 2015;Crooks, Kingsbury, Snyder ve Johnston, 2010;Majeed ve Kim, 2022;Myers ve Scarinci, 2022;Pedrosa, Martins ve Breda, 2022;Rasoolimanesh, Ramakrishna, Hall, Esfandiar ve Seyfi, 2020;Welling, Árnason ve Ólafsdottír,…”