Emergence of Indian Film Industry in the International Markets

Selvalakshmi, M; Verma, Hema; Jain, Neeta

doi:10.4018/ijabim.2020070103

Cited by 5 publications

(2 citation statements)

References 29 publications

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“…(Report of Confederation of Indian Industry and Boston Consulting Group) With regards to the number of films created, The Indian film sector is wide-ranging globally. There are more than 900 production houses with 72 corporate hoses in the film production business [25], [32]. In 1959, Television was launched in India for few years it was restricted to state-possessed telecaster Doordarshan.TV is expected to remain the largest segment of the entertainment industry.…”

Section: The Evolution and Growth In The Indian Entertainment Industrymentioning

confidence: 99%

An Analysis of Indian Entertainment Industry – Past, Present, and Future

Lobo

Bhat

2021

IJMTS

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Purpose: The entertainment industry (casually known as Show Business) is included in the tertiary sector of the economy and embraces fields so theater, films, fine arts, dance, music, television, radio, media, sports, cultural events, etc. This industry is continuously evolving with innovations and ideas for the industry. It is developing dynamically in terms of revenue and volumes employing creative and technical people. It witnessed explosive growth during post liberalization that led to internationalization and expansion of the market. This study explores the evolution, growth, threats, challenges, future trends, and impact of FDI on the Indian entertainment industry. This study uncovers the impact of internationalization and its potential for providing employment. Methodology: This study is based on secondary data including Google, online journals, reports, and news articles. Findings: Initially, the entertainment started with storytelling, a way to pass on their culture, traditions, values, and history. The introduction of television brought a big change in entertainment and now online entertainment is on-trend and this way the method of delivering entertainment has expanded progressively. The Indian government has increased the percent of FDI’s and many international collaborations have helped the Indian entertainment industry to grow nationally and internationally There is a lot of employment opportunity in the entertainment industry from the people who work on screen and behind the screen. But due to the pandemic, few classes of workers in the industry are suffering but others are surviving in the online platforms. Television has retained its position as the largest entertainment segment, while digital media overtook the print entertainment sector, and online gaming overtook a filmed entertainment segment. In the future, the online form of entertainment will overpower and the OTT platform will boom. Research limitations/implications: Very few sources are available for references, few concepts are not highlighted and most of the information is outdated hence the collection of relevant information was a challenge. Originality/value: This paper brings to focus the imperative of due consideration by the Government and other regulating bodies to adopt some incentive measures to boost the Indian entertainment industry, being a sunrise industry, and also try to work on the personal and financial safety and stability of all the stakeholders of the entertainment industry, especially during abnormalities like the present pandemic-. Paper type: This industry analysis is an exploratory study.

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Section: The Evolution and Growth In The Indian Entertainment Industrymentioning

confidence: 99%

An Analysis of Indian Entertainment Industry – Past, Present, and Future

Lobo

Bhat

2021

IJMTS

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“…An assessment of the globalization of the Indian entertainment business 18 suggests that the entertainment sector is a critical economic lifeline for many individuals throughout the globe. In India's flourishing Media and Entertainment (M&E) business, artistic and technical professionals in television, music, print, radio, motion films, animation, video games, and internet advertising have numerous employment opportunities.…”

Section: Introductionmentioning

confidence: 99%

Indian Entertainment Industry Analysis: Past, Present and Future

Jha,

Rayan,

Sanga

et al. 2023

JEOH

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The entertainment industry is a component of the tertiary sector of the economy that includes the performing arts. When new technologies and concepts arise, the entire corporate world transforms. The industry is thriving financially and in terms of the talented artists and programmers it employs. Increased globalization and the subsequent elimination of market constraints resulted in astronomical growth. This research explores the origins, current conditions, hazards, potential solutions, future trends, and potential effects of foreign direct investment in India’s entertainment business. This research investigates the effects of globalization and its potential to provide new job possibilities. The data shown here has been gathered from secondary sources (the internet and published articles). The first form of entertainment was the transmission of cultural norms and beliefs from one generation to the next via the telling of stories. Since the arrival of the television triggered a seismic upheaval in the industry, distribution methods for entertainment have evolved gradually. While the epidemic has disproportionately affected certain areas of the industry’s workforce, others have been able to prosper because of the relative anonymity and safety of online venues. Television remains the most frequently consumed form of media, despite the advent of digital media and online gaming as more popular entertainment than film. As video streaming and other forms of online entertainment become popular, the OTT platform is anticipated to experience parabolic growth in the coming years. Due to the absence of references, the lack of emphasis on essential concerns, and the overall obsolescence of the accessible material, it was difficult to locate pertinent information. To support the nascent Indian entertainment industry and ensure the safety and stability of all its stakeholders, especially in challenging times like the ongoing pandemic, this paper highlights the significance of the government and regulatory bodies actively considering implementing incentive measures.

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