2021
DOI: 10.15294/lc.v16i1.30406
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Emergence and Development of Bullet Comments in China

Abstract: Danmu denotes user-generated dynamic and contextualised comments scrolling across the screen. Owing to its resemblance to a bullet curtain, such a text-over-screen technology is referred to as ‘bullet comment/message’ or ‘barrage subtitling’. Since being adopted from Japan, danmu has expeditiously developed from a niche subcultural entity into a prominent property of Chinese online video culture. Danmu obtains popularity among young audiences, in that it establishes social media co-viewing, creates a sense of … Show more

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