Embracing the event portfolio paradigm in academic discourse and scholarship

Ziakas, Vassilios

doi:10.1080/19407963.2018.1556861

Cited by 11 publications

(15 citation statements)

References 26 publications

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“…For host communities betting on "events", positive benefits are "expected as a matter of course" (Kelly and Fairley, 2018;Gursoy and Kendall, 2006;Shipway, 2007;Chalip, 2004). However, recent research suggests a number of failures in this regard (Chalip, 2014), owing to the "innate fragmentation" of the events sector (Ziakas, 2019a). As observed by Antchak (2017, p. 281) "it is not enough just to host discrete events in a hope to anchor market attention, attract crowds of international visitors and redevelop the place itself".…”

Section: Introductionmentioning

confidence: 99%

Uncovering the factors impacting visitor’s satisfaction: evidence from a portfolio of events

Almeida

Teixeira

Franco

2019

IJEFM

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Purpose The purpose of this paper is to get insights on a real-life portfolio of events from a demand-centred prospective, based on the identification of factors influencing the degree of attendee’s satisfaction, with the ultimate aim of identifying commonalities and prospective cross-leverage strategies among events. Design/methodology/approach Data from attendees to three major events taking place in Funchal, the capital city of Madeira, were analysed based on multivariate statistics and categorical regression owing to the overwhelming presence of categorical data in the database. The econometric analysis pursued in this paper is based on a sample of 1,830 tourists. Findings The research demonstrates that the impact of the socio-economic variables and travel arrangements on attendees’ satisfaction is rather irrelevant, irrespective of the event under analysis, with cross-cutting factors defining the overall quality of any event (mainly technical aspects such as aesthetical elements, organization and opening hours) determinant in predicting the overall degree of satisfaction. Another key finding relates to the existence of a number of commonalities among events, in terms of tourists’ profiles, market orientation, themes and resources laying ground to define ready-to-apply cross-leverage strategies. Research limitations/implications The analysis concentrated on three major events taking place in the capital city of a peripheral region. The content of the questionnaire co-developed with the destination management organization with order to get access to a large sample of respondents. Practical implications Lessons to be learnt in terms of managing a disparate collection of events developed over time in an ad hoc manner. A few examples of cross-leverage strategies are put forward. Originality/value The analysis and empirical content portrayed in this study contribute to the literature on event portfolio via description of real-life case examples of how to develop competencies based on post-event analysis in a proactive manner.

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Section: Introductionmentioning

confidence: 99%

Uncovering the factors impacting visitor’s satisfaction: evidence from a portfolio of events

Almeida

Teixeira

Franco

2019

IJEFM

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“… Tourism Economics Empirical Journal Article Presents a method to quantify the injection of sports-tourism money into a city from an event portfolio. Ziakas, V. (2019) . Embracing the event portfolio paradigm in academic discourse and scholarship.…”

Section: Synopsis and Conclusionmentioning

confidence: 99%

“…Subsequently, it is no surprise that academic scholarship on event portfolios lags behind with the largest proportion of literature continuing to concern individual events. As portfolios are complex systems comprised of several events and stakeholders, who might even have competing interests, it is imperative to develop knowledge of how events can be synergized and their outcomes optimized through employing more holistic approaches for creating the ‘eventful city’ ( Richards & Palmer, 2010 ) and enabling ensuing efforts to reach sustainability ( Ziakas, 2019a , 2019b ). In contrast to the transience and resultant short-lived benefits of individual events, compound portfolios are potentially more conducive to sustainable development as different events can be mandated to serve different purposes across the triple-bottom-line ( Ziakas & Costa, 2011a , 2011b ).…”

Section: Introductionmentioning

confidence: 99%

Event portfolio management: An emerging transdisciplinary field of theory and praxis

Ziakas¹,

Getz

2021

Tourism Management

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The phenomenon of event portfolio has gradually received acceptance and recognition as host destinations are steadily moving towards assembling multiple events across the calendar to serve multiple policy purposes. This paper reviews all the pertinent literature providing a common ground for studying event portfolios and their management exigencies. It traces the origins of the event portfolio concept and outlines its evolution to date. It thus, maps out event portfolio management as a complex emergent field, establishing its ontological base through convergence of underlying disciplines, theories and concepts. We argue that the integrative nature of event portfolio provides a malleable ground, one across and beyond its parent disciplines that shape it as a transdisciplinary field. This theoretical underpinning is indispensable for the effective treatment and sustainable development of the field.

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“…Right now, research on sport event policies has yet to look into how the policies handle these two conceptualisations of sustainability, which will be developed further in the next section (McCloy, 2009 ; Leopkey et al, 2010 ; Stopper et al, 2011a , b ; Chappelet and Lee, 2016 ; Pinson, 2016 ; Schnitzer et al, 2017 ; Leopkey and Ellis, 2019 ). Vassilios Ziakas, who coined the term “event portfolio,” for instance, only recently encouraged researchers and practitioners to adopt a “holistic” approach emphasising sustainability as “the triple-bottom-line of economic, social and environmental prosperity” when analysing or developing event portfolios (Ziakas, 2019 , p. 29). Comparing the state of the art in sport event strategy research with the research on singular events, one could look to urban geographer Andrew Smith, who, in 2012, discussed how singular events could give leverage to other policies in a host community (Smith, 2012 , p. 14; cf.…”

Section: Introductionmentioning

confidence: 99%

Local Sport Event Policies and Sustainability: A Puzzle Approach

Jensen

2021

Front. Sports Act. Living

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As demands for more sustainable ways of living increase, organisers of sport events have come under increasing pressure to adapt. At the same time, more and more national and local event policies increase the demand for events. These two trends raise the question of how policy makers can combine the demand for events with a sustainable way of living; a question that so far has been subject to little research. The present paper analyses the conceptualisation of sustainability in all local policies relating to events in Norwegian municipalities. The paper is based on the analysis of policies covering 22 municipalities and includes both general development plans and more specific policies on events in its analysis. The analysis shows that all the municipalities have adopted a “broad” conceptualisation of sustainability, i.e., pursued a development, which should not limit the possibilities of future generations, in their general development plans. Although the general development plans serve as a basis for every other policy, the paper also shows that the municipalities in the specific policies for events often had “narrow” conceptualisation of sustainability, i.e., focusing on making local events reoccurring and/or increasing the capacity for hosting external events. The findings emphasise the relevance of looking at the local level when conducting future studies on events and sustainability and suggest that the practitioners acknowledge the complexity of reconciling demands for more events and increased sustainability.

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Embracing the event portfolio paradigm in academic discourse and scholarship

Cited by 11 publications

References 26 publications

Uncovering the factors impacting visitor’s satisfaction: evidence from a portfolio of events

Uncovering the factors impacting visitor’s satisfaction: evidence from a portfolio of events

Event portfolio management: An emerging transdisciplinary field of theory and praxis

Local Sport Event Policies and Sustainability: A Puzzle Approach

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