Embodiment of digital art elements in traditional cultural and creative product design based on virtual reality technology

Abstract

Design and culture are more and more intertwined and complementary. The current state of cultural and creative products is characterized by a lack of a combination of artistic elements and modern design. Traditional cultural and creative products that incorporate digital art elements are designed by this paper using virtual reality technology. Computer technology is used to generate a virtual environment, combined with VR tools to interact with the virtual environment, reproduce three-dimensional objects, and generate three-dimensional images by using mathematical pathways for image visualization. The digital art elements in the image are extracted by K-mean clustering algorithm, and the extracted elements are output to the element adjacency matrix to realize the visual display of the matching and proportion of digital art elements. By combining the methods above, it is proposed to extract digital art elements from traditional cultural and creative products. After market research to understand the crowd’s preference for cultural and creative product design, as well as analyzing the application of digital elements in cultural and creative products, the design effectiveness is analyzed. The research results show that people pay more attention to decorative and living cultural and creative products, the number of people who pay attention to them is 78 and 83 respectively, and the standard deviation is 26.674 and 31.064. The content of dynamic and interactive elements is the highest among the 6 kinds of digital art elements, which is 113. The cultural and creative products designed in this paper contain more digital elements, and the results achieved are better.