2017
DOI: 10.1177/2394964317693341
|View full text |Cite
|
Sign up to set email alerts
|

Embodied Value Co-creation: A Turn-taking Perspective on Service Encounter Interactions

Abstract: This article aims at advancing research on value creation in service marketing by applying theories of turn-taking and multimodality. It is argued that there is a need to uncover what is inherent in the prefix 'co' in value co-creation and that focus needs to be broadened, from perception of value to the production of value-i.e. the specific reciprocal and embodied actions in service encounters.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
3
2

Citation Types

1
18
0

Year Published

2017
2017
2024
2024

Publication Types

Select...
7
1

Relationship

0
8

Authors

Journals

citations
Cited by 17 publications
(19 citation statements)
references
References 17 publications
1
18
0
Order By: Relevance
“…Many stakeholders with diverse expectations are involved (patient representatives, health‐care professionals, policy makers, funders, researchers), and the gap between health‐care policy and practice may contribute to the lack of clarity . Therefore, patient involvement runs the risk of becoming tokenistic, which may limit synergies between co‐production and value creation (or may even cause value destruction) for patients and health‐care organizations …”
Section: Discussionmentioning
confidence: 99%
See 2 more Smart Citations
“…Many stakeholders with diverse expectations are involved (patient representatives, health‐care professionals, policy makers, funders, researchers), and the gap between health‐care policy and practice may contribute to the lack of clarity . Therefore, patient involvement runs the risk of becoming tokenistic, which may limit synergies between co‐production and value creation (or may even cause value destruction) for patients and health‐care organizations …”
Section: Discussionmentioning
confidence: 99%
“…[65][66][67]73 Therefore, patient involvement runs the risk of becoming tokenistic, 65,73 which may limit synergies between co-production and value creation (or may even cause value destruction) for patients and health-care organizations. 21,60 Despite limited evidence, patient involvement is reasoned to be a probable "tool" for cultural change because it impacts attitudes, values and assumptions within the microsystem. 66 Our study also suggests patient involvement should be a tool (resource), if tailored for interaction and partnership (reasoning), leading to behaviour change (outcome) within health-care QI efforts (context) (Figure 4).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…While more systems-oriented thinking to value co-creation has been suggested for a decade (Vargo, Maglio, & Akaka, 2008), the actual interaction between a customer and a firm is still perceived the central locus in services marketing (Echeverri & Salomonson, 2017). In other words, there is more interest in value co-production—direct contact between a service provider and a beneficiary—rather than value co-creation that also takes into account market practices and other institutional arrangements that guide actors in service processes (Pohlmann & Kaartemo, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…Recent research on co-creation and branding has focused on many different topics, including the implementation of a co-creation strategy (Ind et al, 2017), social marketing (Domegan, Collins, Stead, McHugh, & Hughes, 2013), collective action (Laamanen & Skålén, 2015), cultural differences (Voyer et al, 2017), customer co-creation value (Agrawal & Rahman, 2017; Merz et al, 2018), engagement (Black & Veloutsou, 2017; Conduit & Chen, 2017), actor roles (Biraghi & Gambetti, 2017; Kumar & Rajan, 2017; von Wallpach, Hemetsberger, & Espersen, 2017; Waseem, Biggemann, & Garry, 2017), brand communities (Kornum, Gyrd-Jones, Al Zagir, & Brandis, 2017; Roncha & Radclyffe-Thomas, 2016), value creation (Echeverri & Salomonson, 2017; Flores & Vasquez-Parraga, 2015; Grönroos & Voima, 2013; Merz et al, 2018; Skålén, Pace, & Cova, 2015), the outcome of co-creation (Alves, Fernandes, & Raposo, 2016; Cossío-Silva, Revilla-Camacho, Vega-Vázquez, & Palacios-Florencio, 2016; Kennedy, 2017; Navarro, Llinares, & Garzon, 2016) and the negative side of co-creation (Daunt & Harris, 2017; Greer, 2015; Plé, 2017; Smith, 2013). However, despite this impressive research attention and the resultant rich literature base, there is still not a clear picture of the different actors involved in co-creation, and the boundary conditions that make one type of co-creation more appropriate than another.…”
Section: Introductionmentioning
confidence: 99%