Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan

Hsu, Chia‐Lin; Chen, Mu-Chen; Kikuchi, Kei; Machida, Ippei

doi:10.1016/j.tele.2016.04.016

Cited by 64 publications

(57 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, the research concentrates only on trust and satisfaction. The reasons why it only involved trust and satisfaction in the relationship quality construct are: first, numerous prior studies discussed relationship quality as a second-order construct of trust and satisfaction as its dimension [33][34][35][36], therefore removing commitment should have little impact on the construct measurement. Second, commitment is a relationship outcome [37] that belongs to customer loyalty [38].…”

Section: Relationship Qualitymentioning

confidence: 99%

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

et al. 2020

View full text Add to dashboard Cite

Social media has been playing an important role in marketing strategy. As a part of social media, social networking sites (SNS) can be utilized by enterprises to create direct communication and good relationships with their customers. Therefore, enterprises using SNS have to select the right marketing content to enhance strong customer relationships, which lead to their behavior generating sustainable performance for enterprises. This research considered social media marketing activity (SMMA) and Customer Experience (CX) to measure the customer’s relationship quality, which can impact customer behavioral outcomes, which are purchase intention, loyalty intention, and participation intention. The 413 online questionnaire surveys were measured and analyzed using SmartPLS 3. The results show that SMMA and CX have a significant influence on the customer relationship quality, which also leads to a positive impact on customer behavioral outcomes. This research guides enterprises that SNS’s marketing content has to follow SMMA and CX dimensions to achieve the marketing objective and generate sustainable performance for enterprises.

show abstract

Section: Relationship Qualitymentioning

confidence: 99%

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

et al. 2020

View full text Add to dashboard Cite

show abstract

“…In other words, purchase intention determines the strength of consumer willingness to purchase (Lee et al, 2017). It is crucial to recognise consumer's PI because their actions are usually predicted through their intentions (Hsu et al, 2017). There were existing studies found that SQ and CS ultimately determined the consumer's PI, which is an important of actual buying behaviour (Mariam et al, 2018;Shrawan & Mohit, 2018;Kim, 2016;Shin, 2015).…”

Section: Purchase Intention (Pi)mentioning

confidence: 99%

The Effects of Service Quality on Satisfaction and Purchase Intention in Mobile Commerce

Paiz¹,

Ali²,

Abdullah³

et al. 2020

IJBM

View full text Add to dashboard Cite

The purpose of this study is to investigate the effect of service quality on the relationship between mobile shoppers’ satisfaction and purchase intention towards mobile commerce. The survey method was conducted with a structured questionnaire that was distributed to 385 mobile users in Malaysia which tested against a proposed model using partial least square structural equation modelling. The result confirms service quality affects mobile shoppers’ satisfaction and purchase intention directly. Furthermore, the result also affirms that mobile shoppers’ satisfaction mediates the relationship between service quality and purchase intention. This study will assist the mobile commerce industry to understand mobile shoppers’ behaviour in Malaysia.

show abstract

“…Among the challenges of online SNSs sellers as opposed to established and well-known firms is to gain trust and reputation from customers to participate in the selling and buying activities. Studies have investigated the factors that influence customers' purchase intention from various dimensions and theories (Han, 2014;Hajli, 2015;Che and Cheung, 2017;Hsu et al, 2017;Pothong and Sathitwiriyawong, 2017;Chen, Hsiao, and Wu, 2018). However, there is still insufficient research specifically study on the customers' purchase intention in social commerce (Esmaeili and Hashemi G., 2019).…”

Section: Introductionmentioning

confidence: 99%

Performance of Factors Influencing Customers’ Purchase Intention Towards Online SNSs Sellers

Ramona

Zaihisma

Asmidar³

et al. 2019

IJEAT

View full text Add to dashboard Cite

Business on social commerce has become trending due to facilities provided by Social Networking Sites (SNSs). Trust and reputations are the de facto challenges that influence social commerce customers’ purchase intention, an area of research that is sparse in the literature. The objective of this study is to identify different factors that may influence customers’ purchase intention particularly in transactions with online SNSs sellers. The study collected 397 responses collected from the online survey were analyzed using PLS analysis. The study resulted that e-WoM content, the propensity to trust and reputation significantly influence consumers’ intention to purchase a product from online SNSs sellers. The results of this study are expected to advance the purchase intention literature in the context of social commerce and to offer practical guidelines for online SNSs sellers to develop their business.

show abstract

Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan

Cited by 64 publications

References 68 publications

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

The Effects of Service Quality on Satisfaction and Purchase Intention in Mobile Commerce

Performance of Factors Influencing Customers’ Purchase Intention Towards Online SNSs Sellers

Contact Info

Product

Resources

About