Ella’s Kitchen: Strategic Positive Leadership with Purpose and Value-driven Collective Energy

Abstract

Alison Lindley -parents of Ella, their then 6-year-old daughter -with a passion to develop healthy and organic nutrition that sustainably changes the eating habits of young children. The company revolutionized the baby food market in the UK and became an internationally recognized brand, winning awards as an innovator and as an employer. Paul Lindley and his management team created what they coined "Ella's-ness", an organizational philosophy and way of being that combines business with fun and excitement to develop and maintain a highly energized and unique climate as a backbone for an innovative and successful organization. This case explores the shared purpose, vision, mission, and values, as well as the positive collective human experience of the company, all of which were crucial drivers for positive energy and performance. Energising vision, mission and shared purposeThe Lindley's founded Ella's Kitchen with a passion to create healthy baby food and eating habits for infants and children. Paul Lindley states, "I set up Ella's Kitchen because I passionately believe that Ella, my daughter, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty, and cool… Our mission is to develop healthy eating habits that last a lifetime by offering a range of tasty, natural, and healthy 100% organic foods for