A preference to name stereotypically masculine before stereotypically feminine individuals explains why men are typically named before women, as on the Internet, for example (Study 1). Heterosexual couples are named with men's names first more often when such couples are imagined to conform to gender stereotypes (Studies 2 and 3). First named partners of imaginary same-sex couples are attributed more stereotypically masculine attributes (Study 4). Familiarity bounds these effects of stereotypes on name order. People name couples they know well with closer people first (Study 5), and consequently name familiar heterosexual couples with members of their own gender first (Study 6). These studies evidence a previously unknown effect of the semantics of gender stereotypes on sentence structure in the everyday use of English.William Shakespeare never wrote plays titled 'Juliet and Romeo', 'Cressida and Troilus', or 'Cleopatra and Anthony'. Had he done so, he would have flouted the prescriptions of grammarians of his time who advised that 'in speaking at the leaste, let us kepe a natural order, and set the man before the woman for manners sake' (Wilson, 1553, cited in Bodine, 1975. In the sixteenth and seventeenth centuries, English grammarians argued for the correctness, naturalness, and propriety of naming men before women on the grounds that men were the worthier and the more comprehensive sex (Bodine, 1975). Few psychologists are familiar with this history of proscribing a male-first order in binomial phrases (Malkiel, 1959) such as 'king and queen', 'his and hers', 'Mr and Mrs', or the names of romantic couples in the titles of Shakespeare's plays. To our knowledge, Brown (1986, p. 484) is the only psychologist who has ever described the prescription to name men before women as a case of sexist language.We think that Brown (1986) was right, and his recognition went unacknowledged. Specifically, we propose that while the original sexist prescriptions to name men before women may be largely forgotten, gender stereotypes continue to affect how people order the names of romantic partners. Indeed, far from being a phenomenon of the past, such [page 22] effects are evident in very modern contexts, such as Internet websites and the naming of lesbian and gay couples. Our hypothesis that gender stereotypes affect the ordering of names draws together social psychological research on gender stereotypes, cognitive, and linguistic studies of word order, and recent findings that gender stereotypes affect the ordering of visual representations of women and men in pictures (Maass,