Eliciting cognitive consistency increases acceptance of implicit bias.

Abstract

Resistance to knowledge about implicit bias jeopardizes the ability to learn, understand, and act to outsmart bias. Across three experiments and five independent samples (N > 3,500), conditions that increase cognitive consistency were created alongside control conditions. In Experiment 1, using a race (Black–White) Implicit Association Test (IAT), cognitive consistency was enhanced when participants evaluated the validity and utility of the test before, rather than after, receiving the test result, leading to greater acceptance of bias. In Experiments 2 and 3, participants either evaluated their performance on a Black–White IAT alone or evaluated their performance on a morally innocuous Insect–Flower IAT prior to a Black–White IAT. Again, resistance to evidence of implicit racial bias was reduced in the latter condition, where the imperative for cognitive consistency was heightened. In all three experiments, creating ordinary conditions to heighten cognitive consistency was associated with increased bias awareness and acceptance and, additionally, with support for actions to minimize its consequence–outcomes critical to achieving effective bias education.