Elicitation and generation of a script for the acquisition of household appliances within a consumer decision-making context

Erasmus, Alet C.; Boshoff, Elizabeth; Rousseau, G. G.

doi:10.4314/jfecs.v30i1.52822

Cited by 7 publications

(17 citation statements)

References 12 publications

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“…The LSM quantifies the ownership of certain durable goods and access to certain services, to yield an overall measure of social class ranging from LSM Group 1 to 10, with Group 10 representing the highest socio-economic class and 1 the lowest (Lamb, Hair, McDaniel, Boshoff & Terblance, 2001). According to Erasmus and Boshoff (2003), consumers in the higher LSM groups (Groups 8-10) have a far greater exposure to the purchase of technology products, and actively purchase new technology goods far more often than the lower LSM classes. For the purposes of this study, the LSM was used to measure consumer socio-economic class in order to ensure some level of purchase involvement with what are generally considered luxury technology products.…”

Section: Methodsmentioning

confidence: 99%

Technophobia: Gender differences in the adoption of high-technology consumer products

Kotzé

Anderson

Summerfield

2016

SAJBM

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The advent of technology has improved consumers' daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; and this fear is known as 'technophobia'. This study aims to establish whether gender differences in technophobia and the adoption of high-technology consumer products continue to exist in this digital age, or whether things have changed over time. The findings show that women are less optimistic than men; they exhibit higher levels of risk-aversion; and they have higher cognitive-processing than do men -when considering the purchases of high-technology products. The greatest challenge in stimulating the adoption of high-technology products is the perceived risk that a consumer experiences when making a purchasing decision. Although marketers tend to assume that in the modern digital age, men and women are consuming electronics in the same manner, this study shows that this is not necessarily the case; and as a new product is introduced to the market, marketers need to employ differentiating strategies, in order to target both men and women successfully.

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Section: Methodsmentioning

confidence: 99%

Technophobia: Gender differences in the adoption of high-technology consumer products

Kotzé

Anderson

Summerfield

2016

SAJBM

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“…Criticism of traditional consumer decision-making models as discussed by Erasmus et al (2001) include objections made by Firat (1985), namely that concepts and variables included in the models and their relationships are assumed; a technological-managerial orientation seems to dominate traditional models and that buyer behaviour instead of consumer behaviour is investigated.…”

Section: The Acquisition Of Major Household Ap-pliances Within a Tradmentioning

confidence: 99%

“…With this in mind, a script for the acquisition of major household appliances within a consumer decisionmaking context that coincided with the basic properties and characteristics within script theory was successfully elicited and generated (Erasmus et al, 2002c) (Table 2; Figure 1). This was done after a thorough study of basic script theory (Erasmus et al, 2002a) and after careful consideration of potential script-elicitation techniques that led to the eventual compilation of a suggested script-elicitation procedure (Erasmus et al, 2002b).…”

Section: A Theoretical Script For the Acquisition Of Major Household mentioning

confidence: 99%

“…In hierdie modelle word die besluitnemingsproses as kompleks en bestaande uit verskeie stadia voorgehou. Besware wat met verloop van tyd teen die gebruik van tradisionele besluitnemingsmodelle aangeteken is in samehang met teenstrydige bewyse van hoe verbruikers onsekerheid tydens besluitneming hanteer, het gelei tot die generering van 'n teks vir die aankoop van groot elektriese huishoudelike toerusting in 'n poging om 'n meer realistiese weergawe van die aankoopproses daar te stel (Erasmus et al, 2002c).Hierdie bespreking het ten doel om die voordele van 'n teks te identifiseer en verduidelik om verbruikersgedrag beter te kan verstaan en om doelgerigte pogings deur die kleinhandel en industrie aan te moedig om praktykprobleme aan te spreek. Die aankoop van huishoudelike toerusting word eers binne 'n tradisionele verbruikersbesluitnemingsraamwerk bespreek en daarna volgens voorstelling in die teks.…”

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The potential of a script to portray the acquisition of major household appliances in consumer behaviour research

Erasmus¹,

Boshoff²,

Rousseau³

2010

jfecs

Self Cite

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OPSOMMINGDie aankoop van groot elektriese huishoudelike toerusting word kragtens die belangrikheid van die aankoop, die hoeveelheid geld wat betrokke is en die kort-en langtermyn gevolge van die aankoop, as komplekse hoë-risiko-aankope beskou wat spanning en verwarring by verbruikers kan veroorsaak. Sodanige aankope word dus gewoonlik met groot onsekerheid en omsigtigheid hanteer. Daar is uiteenlopende verslae van hoe verbruikers hierdie onsekerheid aanspreek. Sommige rapporteer meer intense inligtingsoeke en produkevaluering terwyl ander toon dat verbruikers hulle tot meer eenvoudige besluitnemingstrategieë wend.Tradisionele verbruikersbesluitnemingsmodelle word gewoonlik gebruik as teoretiese raamwerke om navorsing op hierdie gebied te struktureer. In hierdie modelle word die besluitnemingsproses as kompleks en bestaande uit verskeie stadia voorgehou. Besware wat met verloop van tyd teen die gebruik van tradisionele besluitnemingsmodelle aangeteken is in samehang met teenstrydige bewyse van hoe verbruikers onsekerheid tydens besluitneming hanteer, het gelei tot die generering van 'n teks vir die aankoop van groot elektriese huishoudelike toerusting in 'n poging om 'n meer realistiese weergawe van die aankoopproses daar te stel (Erasmus et al, 2002c).Hierdie bespreking het ten doel om die voordele van 'n teks te identifiseer en verduidelik om verbruikersgedrag beter te kan verstaan en om doelgerigte pogings deur die kleinhandel en industrie aan te moedig om praktykprobleme aan te spreek. Die aankoop van huishoudelike toerusting word eers binne 'n tradisionele verbruikersbesluitnemingsraamwerk bespreek en daarna volgens voorstelling in die teks.Die struktuur en inhoud van die teks is uiteindelik selfverklarend. Hoewel sekere stappe in die teks groot ooreenkomste met stadia van die besluitnemingsproses toon, lê die unieke eienskappe van die teks verskeie probleme bloot. Ten spyte van die kompleksiteit van die besluitnemingstaak, is inligtingsoeke beperk. Hoewel kleinhandelaars as die ideale platform vir verbruikersopvoeding en verbruikersfasilitering identifiseer word, voldoen dit nie aan verbruikers se verwagtinge nie. Wanneer die inhoud van die geskif met bestaande teorie in verband gebring word, kan afgelei word dat verbruikers se hantering van die aankoopproses die gevolg van onsekerheid is. 'n Doelbewuste poging deur die kleinhandel, industrie en belanghebbendes binne die professie verbruikerswetenskap is nodig om praktykprobleme aan te spreek. Dieselfde gevolgtrekkings sou nie op grond van verbruikersbesluitnemingsmodelle afgelei kon word nie.

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The influence of satisfaction with life, social contribution and environmental well-being on conscientious consumer decision-making in the South African emerging economy

Christie

Sonnenberg

2023

South African Geographical Journal

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Emerging economies harbour increasing consumption patterns with detrimental social and environmental consequences. This study postulated that satisfaction with life determines consumers' social contribution and environmental well-being (as sub-dimensions of their overall subjective well-being), which in turn contribute to their conscientious decisionmaking, especially regarding resource-intensive white goods. Acquiring such goods necessitates conscious thought surrounding the future implications of its use. A nonprobability purposive sampling approach yielded a sample of 320 middle-to high-income consumers who were acquiring appliances. Structural equation modelling was performed on the survey data. Satisfaction with life was found to be an equally strong determinant of social contribution and environmental well-being. In turn, environmental well-being was the strongest predictor of respondents' consideration for future environmental consequences in their decision-making. However, more attention is needed to improve consumers' satisfaction with life and their subjective.

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Elicitation and generation of a script for the acquisition of household appliances within a consumer decision-making context

Cited by 7 publications

References 12 publications

Technophobia: Gender differences in the adoption of high-technology consumer products

Technophobia: Gender differences in the adoption of high-technology consumer products

The potential of a script to portray the acquisition of major household appliances in consumer behaviour research

The influence of satisfaction with life, social contribution and environmental well-being on conscientious consumer decision-making in the South African emerging economy

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