Elements Achieve Internet Stardom

The periodic table: icon and inspiration

“…The project was scheduled to last a mere six weeks but, even before the filming was finished, there had been such an enthusiastic response from the public [11] that it became clear that we would have to continue [12]. From the presenters' point of view, participating in PTOV has had several quite unexpected effects.…”

“…On 8 June 2008, we started collaborating with film-maker Brady Haran to make a periodic table of videos (PTOV), a collection of YouTube videos, one for each of the 118 elements in the standard periodic table (figure 3) [10]. The project was scheduled to last a mere six weeks but, even before the filming was finished, there had been such an enthusiastic response from the public [11] that it became clear that we would have to continue [12]. From the presenters' point of view, participating in PTOV has had several quite unexpected effects.…”