Red long lasting phosphorescence(LLP) was firstly observed in LaAlO 3 :Eu 3+ phosphor synthesized by solid state method at 1773 K. It reveals that the Eu 3+ ions occupy the asymmetric La 3+ sites, resulting in the orange-red emission of Eu 3+ . The LLP of the optimum LaAlO 3 :0.6%Eu 3+ sample can come to about 2000 s according to a definition of 0.32 mcd/m 2 . The LLP decay curve can not be fitted even by a function of three exponential terms, due to the complicated retrapping process of carriers. The result of a classical multi-peak fitting method on thermoluminescence reveals that the excellent LLP performance of LaAlO 3 :Eu 3+ material originates from the rich distribution of shallow traps(E=0.7875 eV).