In memory retrieval, search can be guided by mental sets towards diVerent subsets of the available evidence. Such retrieval orientations have been suggested to leave an imprint on event-related potentials (ERPs). The present study aimed at characterizing orientations towards perceptual and conceptual evidence in a recognition task, where pictures and words were studied. In the recognition test, items were presented in either the same format as at study or in the opposite format. A between-subjects manipulation modiWed the task, instructing an Exclusion group to endorse only items that preserved their format from study, and an Inclusion group to endorse both formats of a studied item. It was hypothesized that exclusion instructions would instil a perceptual and inclusion instructions a conceptual orientation. As a corollary, instructions were expected to dissociate the high end from the low end of the picture-word mirror eVect. This expectation was conWrmed in a behavioural experiment. In an ERP experiment, retrieval orientations were examined in their eVects on correct rejec- G. Stenberg et al. / Acta Psychologica 122 (2006) 174-205 175 further suggest that the examined old-new eVects in ERPs are mainly linked to voluntary aspects of memory, even in a task where involuntary memory exerts eVects on reaction times.