Electronic shopping cart abandonment: What do we know and where should we be heading?
Ishani Patharia Chopra,
Charles Jebarajakirthy,
Tanu Jain
et al.
Abstract:This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related … Show more
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