Electronic intervention and platforms and their impacts on crowdfunding behaviour

Cockrell, Susan R.; Meyer, Dan W.; Smith, Alan D.

doi:10.1504/ijbis.2016.079519

Cited by 6 publications

(6 citation statements)

References 19 publications

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“…those targeting a small group of beneficiaries to whom they can put a face and help realistically. This is consistent with studies which claim that DCF donors tend to often contribute small amounts, preferring smaller goals campaigns and prefer to keep contributing when a goal is nearly met (Cockrell et al, 2016).…”

Section: Resultssupporting

confidence: 90%

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

Salido-Andrés¹,

Rey‐García²,

Álvarez-González

et al. 2019

Ciriec-España

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The purpose of this research consist of exploring the extent to which factors traditionally explaining the success of offline fundraising campaigns for social causes may also influence the success of donationbased crowdfunding (DCF) campaigns promoted by social economy organizations (SEO) through digital platforms. Firstly, factors determining the success of offline fundraising campaigns for social causes are identified from previous literature. Secondly, a set of hypotheses linking these determinants to DCF campaigns is proposed. Thirdly, their explanatory capacity is measured through quantitative analysis based on a database of 360 campaigns fostered by small, medium and large-size organizations via Microdonaciones, a donation-based crowdfunding digital platform, for the period between 2012 and 2017. Logistic regression analysis is used to test the hypotheses proposed. Results confirm the high explanatory capacity of determinants related to the geographical scope of the campaign, the volume of potential beneficiaries involved -in these two cases in unexpected ways-, and the information provided by the promoting organizations. However, factors related to the timing of the campaigns do not influence their success. This research suggests that not only the funding channels and tools but also the nature of the fundraising campaigns themselves have been digitally transformed. Implications of this research may assist SEO in establishing effective relationships with new digital donors in order to achieve sustainable growth.

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Section: Resultssupporting

confidence: 90%

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

Salido-Andrés¹,

Rey‐García²,

Álvarez-González

et al. 2019

Ciriec-España

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“…Updating, understood as the regular provision of information is therefore crucial to minimize the characteristic asymmetric distribution of information between fundraisers and potential contributors, particularly in digitally-enabled charitable campaigns (Yang et al, 2016;Tremblay-Boire & Prakash, 2017;Gleasure & Feller, 2018). In response to this information gap, potential donors may also collect information on past performance of promoters through the personal scrutiny of sites and (online) word-of-mouth in order to ensure their donations will be handled effectively (Cockrell et al, 2016;Tremblay-Boire & Prakash, 2017). In this sense, quantity, quality and accessibility of information is material, namely, the periodical updating on campaign progresses and on final allocation, and uses of funds (Byrnes et al, 2014;Fondevila et al, 2015;Choi & Kim, 2016;Kim et al, 2016a, b;Tanaka & Voida, 2016;Salido-Andres et al, 2019a, b), which would also reinforce the legitimacy of the campaign (Tanaka & Voida, 2016).…”

Section: Campaign Updatingmentioning

confidence: 99%

When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes

Salido-Andrés

Rey‐García

Álvarez-González

et al. 2021

Int Rev Public Nonprofit Mark

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This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online fundraising campaigns for social causes are firstly identified from previous literature and linked to DCF campaigns through a set of hypotheses: disclosure, imagery, updating, and spreadability. Following, their explanatory capacity is measured through quantitative analysis (logistic regression) based on 360 all-or-nothing campaigns fostered by nonprofits through an online platform. Results confirm the high explanatory capacity of determinants related to the updating and spreadability of the campaign. However, factors related to the disclosure and imagery do not influence their success. This research suggests that the success of online campaigns is closely related to share and update transparent information of those details that contributors deem relevant. Implications are drawn for the effective technical design and management of DCF campaigns channeled through digital media, and specifically for the engagement with potential online communities of funders in digital platforms.

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“…Additionally, Tanaka and Voida (2016) found that promoters' need to convey the legitimacy of DFC campaigns could act as a driving force. Also, the need for online charities to reach out to younger audiences may foster DFC (Cockrell et al 2016). Finally, the characteristic information asymmetry between nonprofits and potential donors can act in two different directions: as a barrier inhibiting DCF because of trust damage (Tremblay-Boire and Prakash 2017); and as an opportunity for organizations to demonstrate reliability through the promotion of DCF (Tremblay-Boire and Prakash 2017; Hsieh et al 2011).…”

Section: Why: Antecedents Of Dcf For Charitable Causesmentioning

confidence: 99%

“…Extant literature on DCF confirms donors' age is a relevant antecedent of DCF. Cockrell et al (2016) addressed the motivations of potential donors to contribute via crowdfunding, and found that younger respondents were the more likely to donate money via DCF websites in the future.…”

Section: Why: Antecedents Of Dcf For Charitable Causesmentioning

confidence: 99%

“…Mano (2014) revealed that online contributions prevail in the case of ideological-based campaigns, in comparison with faith-related ones that attract more offline donations. Other campaign factors enabling successful DCF relate to the capacity to be sharable and spreadable via online social media and networks, enlarging its potential effect (Snyder et al 2016;Tanaka and Voida 2016;Choy and Schlagwein 2015;Mano 2014;Saxton and Wang 2014); the inclusion of emotional appeals (Kim et al 2016a, b;Snyder et al 2016); the visualization of others' donations (Tan et al 2016); the focus on small monetary goals (Cockrell et al 2016); and a length under 40 days (Damgaard and Gravert 2017;Fondevila Gascon et al 2015).…”

Section: Who: the Actors Of Dcf For Charitable Causesmentioning

confidence: 99%

See 1 more Smart Citation

Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

et al. 2020

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Electronic intervention and platforms and their impacts on crowdfunding behaviour

Cited by 6 publications

References 19 publications

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes

Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

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