A composite film of poly(luminol-benzidine) was prepared on the graphite electrode surface by electropolymerizing luminol and benzidine in acidic medium. It was found that the poly(luminol-benzidine) composite film presented better electrochemiluminescence (ECL) analytical performances for H 2 O 2 than that of the polyluminol film. Based on these findings, a more sensitive ECL sensor for H 2 O 2 was developed. At the same time, our investigating results on this composite film revealed that, as a real ECL luminophor in this composite film, the polymeric 3-aminophthalate presented higher fluorescence quantum yield than that in the pure polyluminol film, which suggested that the excellent ECL performances of the composite film may originate from the enhancement of the ECL luminophor quantum yield. Based on these results, a new method to improve the ECL analytical performances of the polymeric luminol was also proposed.