Gel-phase microdomains and lipid rafts form spontaneously in monolayers of lipid mixtures of dioleoylphosphatidylcholine (DOPC), palmitoylsphingomyelin (PSM) and cholesterol (Chol), self-assembled on mercury. The influence of microdomains on the electron transfer properties of 2 mol% dioctadecylviologen (DODV), incorporated in these lipid monolayers, was investigated by cyclic voltammetry. In pure DOPC, the DODV molecules tend to aggregate, giving rise to strong attractive lateral interactions. With an increase in the PSM mole fraction in DOPC/PSM binary mixtures, the edges of the resulting gel-phase microdomains act as docking sites for the DODV molecules, decreasing lateral interactions and modifying the DODV redox properties. A similar behavior is shown by lipid rafts formed by adding Chol to the above binary mixtures. By varying the DOPC/PSM molar ratio, the midpoint between the peak potentials of the DODV reduction and oxidation peaks shifts in parallel with the surface dipole potential of the lipid mixture. This behavior indicates that the formal (half-reduction) potential of a redox pair, as measured versus a given reference electrode, may include a surface dipole potential if one or both members of the redox pair are embedded in a medium different from the bulk phase containing the reference electrode.