Elderly Tourism Market

Abstract

Today, one of the essential service areas for elderly consumers is health tourism. Considering the basic elements promised to the target audiences within the scope of health tourism, the importance of the market segment formed by the elderly consumers becomes more and more noticable. Fundamentally, this chapter discusses the place, importance, and application forms of health services for elderly consumers, considered as a growing market and increasing its impact in many sectors, especially with regard to health tourism. Within the scope of the chapter, the concepts such as old age and being old are explained, before further elaborating the general characteristics of the elderly population and the consumer identities of the elderly. After creating a baseline with general information about elderly consumers, it is explained with examples how elderly consumers can be handled within the scope of health tourism, what strategies and practices can be developed accordingly.

Identifying the Dimensions and Components of Health Tourism with a Strategic Business Orientation Approach Using Thematic Analysis

“…This type of tourism has gained considerable credibility and popularity. On a macro level, governments are interested in benefiting from the economic advantages of this industry (Bakir & Çakır, 2023). Today, there is increasing competition among different countries, especially Asian developing countries, to attract health tourists, which has become a global trade.…”

65 Yaş ve Üzeri Tüketici Kitlesinin COVID-19 Salgınında Değişen Tüketim Alışkanlıkları

“…Bugün dünyanın pek çok yerinde yaşlılık ve yaşlı nüfus, araştırmacıların oldukça ilgisini çeken bir konudur. Gelişen teknolojiler ve buna bağlı olarak ortaya çıkan yeni yöntemler; yaşam koşullarındaki değişimi, sağlık alanında yeni tedavileri, hastalıkları önlemeye yardımcı gelişmeleri, ilaç sektöründe yeni atılımları beraberinde getirmekte, tüm bu unsurlar insan ömrünün uzaması sonucunu doğurmakta, bu durum da yaşlanan bir dünya nüfusuyla karşı karşıya kalma sonucunu ortaya çıkarmaktadır (Bakır & Çakır, 2023).…”